Objective
About one-fifth of the world's greenhouse gas emissions come from agriculture. Much of this relates to livestock used for animal-based foods. Rather than arguing for increased efficiency, MidWay probes the concept of sufficiency to explore its potential for reducing human impacts on Earth's biosphere while preserving overall welfare, i.e. its potential for defining a 'middle way' between 'too little' and 'too much'. To do this, MidWay studies the cases of meat and milk in China. While meat was always a high-status product, milk was historically considered a 'barbarian' food, and most Chinese were intolerant to it. Both products were scarcely consumed in Chinese history but have boomed in popularity over the past 40 years. While often thought about as a change of consumer preferences, it has taken a concerted effort by the Chinese government and domestic and international actors to make both products integral to Chinese food practices.
Seeing China as a strategic research site to ask questions about the supply and demand of animal foods, the MidWay project hypothesises that what has made meat and milk integral to Chinese food practices might also be 'otherwise', i.e. opening up a possibility for a future disembedding of meat and milk from food practices. Thus, using a constructivist inspired lens, MidWay makes use of practice theory and 'systems of provision' to study the normalisation of animal foods in China, particularly since 1978, with China's opening up. The ultimate objective is to probe the concept of sufficiency as a useful organising principle to achieve reduced consumption - highlighted through the sub-objectives of understanding how meat and milk have been rendered desirable in China. Perspectives that show how food is connected to social, technical and cultural variables, and the system that provides food, are lacking internationally and could lead to changes through facilitating a multifaceted policy response.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- humanities history and archaeology history
- natural sciences earth and related environmental sciences atmospheric sciences meteorology biosphera
- agricultural sciences agriculture, forestry, and fisheries agriculture
- agricultural sciences animal and dairy science domestic animals animal husbandry
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.1 - European Research Council (ERC)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-ERC - HORIZON ERC Grants
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2021-STG
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
7491 Trondheim
Norway
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.