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Artcast4D: Unleashing creativity!

Project description

Improving immersive technologies

Cultural and creative industries (CCI) marry the innovations of art and culture with the dissemination possibilities of commercialisation and industry. Immersive technologies are an important CCI tool. However, they tend to be expensive and impractical. Based on academic and industrial methods, the EU-funded Artcast4D project will exploit conceptual and exploratory research, open-source software and hardware advances to create ways to expedite European CCI. This will facilitate the creation of less expensive, more discreet interactive and immersive systems. Artcast4D will culminate in four bespoke pilots, uniting artists, industrial associates and the public. These will be supported by workshops and instruction for developers and artists. Ultimately, Artcast4D will underpin strategies for bolstering CCI competition and inventiveness in the EU.


Advances in immersive technology are an important driver of the experience economy, enhancing the breadth, depth and intensity of the visiting experience at arts and cultural institutions. Yet, they usually are neither readily available nor broadly accessible. First, they require specific developments that can hardly be carried out by most institutions. Second, the inherent affordance of immersive propositions is questioned by the currently evolving world health situation.
The objective of the Artcast4D project is to develop a technological framework and tools that will unleash the potential of EU CCIs for designing and developing cost-effective, non-invasive, immersive and interactive users experiences. Using both academic and industrial approaches, it relies on theoretical and experimental research, open source software and hardware development together with challenging case studies and onsite beta testing implementations. The innovation lies in the ability to create immersive environments in open spaces, with minimally intrusive projection technology, on the capability to design interactive applications with crowd movement and sensing capabilities, and on the open source availability and ability to extend the solutions.
Artcast4D will technically and financially promote the implementation of the technology outside the cultural institutions, implementing 4 pilots in cities around the world (Issy-les-Moulineaux, Hounslow, Valencia, Athens), each one with different artistic topics and experiences, and bringing together creative actors and industrial partners with the civil society. All pilots will include training workshops, and open training modules will be designed for developers and artists. The projects outcomes will also help to derive policy guidelines on how to strengthen the competitiveness and innovation potential of CCIs on national level and EU-level.


Net EU contribution
€ 605 250,00
20133 Milano

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Nord-Ovest Lombardia Milano
Activity type
Higher or Secondary Education Establishments
Total cost
€ 673 500,00

Participants (9)

Partners (2)