The Researchers' Night project targeted the general public, focusing particularly on young people aged 6-26 to influence career choices effectively. Special programs were created for girls and young innovators. Efforts were made to reach citizens across the country, including those in rural and less developed regions, through radio spots and special campaigns.
Key steps included revamping the brand and updating project websites, organizing events like Science Cafés, Europe Day, and the Girl Innovator Award. Over 100 publications and media appearances, webinars, and various other events were conducted to engage the public. A Green Fact online platform was also established to promote awareness of climate change and encourage student creativity in this area.
On the night of the event, activities were held at 14 locations in Budapest and 16 venues in 15 other cities, covering the entire country. Pre-recorded videos allowed for widespread and flexible viewing, while live-stream and hybrid events facilitated real-time interaction between researchers and attendees. Activities included demonstrations, career advice, interactive workshops, lectures, simulations, exhibitions, guided tours, lab visits, games, shows, and experiments. These efforts successfully captured public imagination and involvement, promoting scientific understanding and careers.