Project description
New software for extended reality productions
Extended reality has the potential to radically disrupt traditional media. The EU-funded MAX-R project aims to help develop new extended reality (XR) programming by creating new tools for generating, processing and delivering content in real time. The project’s software pipeline will use open APIs as well as open-file and data-transfer formats to encourage development and support the integration of new open-source and proprietary tools. MAX-R will also build on recent research and advances in virtual production to develop real-time processes to deliver enhanced interactivity and novel content based on media data.
Objective
MAX-R is a 30-month IA that will define, develop and demonstrate a complete pipeline of tools for making, processing and delivering maximum-quality XR content in real time. The pipeline will be based on open APIs, open file and data transfer formats to encourage development and support the integration of new open source and proprietary tools. MAX-R builds on recent research and advances in Virtual Production technologies to develop real-time processes to deliver better quality, greater efficiency, enhanced interactivity, and novel content based on XR media data.
The interdisciplinary Consortium of eleven partners from five countries covers the chain from technology development and product innovation to creative experiment and demonstration, and from XR media creation to delivery to the final consumer. It is built around Europe’s leading media technology developers, together with creative organisations operating in AR/VR/MR, Virtual Production, interactive games, new media, TV, video and news, multimedia and immersive performance.
Keywords
Programme(s)
Funding Scheme
HORIZON-IA - HORIZON Innovation ActionsCoordinator
08002 Barcelona
Spain