Project description
Collaborative immersive media experience creation and consumption through social XR
The advancement of extended reality (XR) and artificial intelligence (AI) has given the European creative and cultural sector (CCS) the opportunity to revolutionise digital co-creation, interaction and engagement. The EU-funded TRANSMIXR project will develop human-centred tools for collaborative co-creation and consumption of multi-modal immersive media through social XR. Using the Living Labs methodology, the project will bring together the necessary interdisciplinary skills and domain expertise to design and develop such human-centric tools and immersive media experiences. TRANSMIXR will pilot the technology in news media and broadcasting, performing arts and cultural heritage. It will also establish collaborations to demonstrate the transferability of these experiences to new domains outside the news media, arts and cultural sectors.
Objective
The future of media experiences is still to be written, and the maturity of eXtended Reality (XR) and Artificial Intelligence (AI) technologies provides a unique window of opportunity for the European Creative and Cultural Sector (CCS) to reimagine digital co-creation, interaction and engagement possibilities. TransMIXR, a consortium of eight representatives from the CCS and twelve leading industrial and academic partners, combines the necessary interdisciplinary skillsets and domain expertise to create a range of human-centric tools for remote content production and consumption via social virtual reality. The project’s TransMIXR platform will provide (i) a distributed XR Creation Environment that supports remote collaboration practices, and (ii) XR Media Experience Environment for the delivery and consumption of highly evocative and highly-social immersive media experiences. The ground-breaking AI techniques for the understanding and processing of complex media content will enable the reuse of heterogeneous assets across immersive content delivery platforms.
Using the Living Labs methodology, TransMIXR will develop and evaluate four pilots that bring the vision of future media experiences to life in four CCS domains: (i) news media & broadcasting, (ii) performing arts, and (iii) cultural heritage. Additionally, the project will harness the creativity of the CCS and will forge interdisciplinary collaborations to demonstrate how immersive social experiences could be transferred to new application areas beyond the CCS. The results of the project will contribute to the Media and Audiovisual Action Plan from the European Commission, in particular boosting the adoption of XR technologies, opening new business models opportunities in new application areas and markets, and gaining worldwide leadership in XR technologies while being deeply grounded in European values such as veracity, diversity, connectedness and universality.
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Programme(s)
Funding Scheme
HORIZON-IA - HORIZON Innovation ActionsCoordinator
V94 EC5T Limerick
Ireland
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Participants (20)
3526 KV Utrecht
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1190 Wien
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D02 CX56 Dublin
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57001 Thermi Thessaloniki
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1050 Bruxelles / Brussel
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1090 WIEN
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
33100 Bordeaux
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
85579 Neubiberg
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1350-352 LISBOA
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
D08XW7D Dublin
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
1000 Ljubljana
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75002 Paris
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1200 BB Hilversum
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03111 Vilnius
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1712 KOBENHAVN
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
1000 Bruxelles / Brussel
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75116 Paris
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
H91 X4T0 GALWAY
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1090 Wien
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
D02 XE80 LOWER DUBLIN
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
Partners (1)
Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.
6002 Luzern
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