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Ignite the Immersive Media Sector by Enabling New Narrative Visions

Project description

Collaborative immersive media experience creation and consumption through social XR

The advancement of extended reality (XR) and artificial intelligence (AI) has given the European creative and cultural sector (CCS) the opportunity to revolutionise digital co-creation, interaction and engagement. The EU-funded TRANSMIXR project will develop human-centred tools for collaborative co-creation and consumption of multi-modal immersive media through social XR. Using the Living Labs methodology, the project will bring together the necessary interdisciplinary skills and domain expertise to design and develop such human-centric tools and immersive media experiences. TRANSMIXR will pilot the technology in news media and broadcasting, performing arts and cultural heritage. It will also establish collaborations to demonstrate the transferability of these experiences to new domains outside the news media, arts and cultural sectors.

Objective

The future of media experiences is still to be written, and the maturity of eXtended Reality (XR) and Artificial Intelligence (AI) technologies provides a unique window of opportunity for the European Creative and Cultural Sector (CCS) to reimagine digital co-creation, interaction and engagement possibilities. TransMIXR, a consortium of eight representatives from the CCS and twelve leading industrial and academic partners, combines the necessary interdisciplinary skillsets and domain expertise to create a range of human-centric tools for remote content production and consumption via social virtual reality. The project’s TransMIXR platform will provide (i) a distributed XR Creation Environment that supports remote collaboration practices, and (ii) XR Media Experience Environment for the delivery and consumption of highly evocative and highly-social immersive media experiences. The ground-breaking AI techniques for the understanding and processing of complex media content will enable the reuse of heterogeneous assets across immersive content delivery platforms.

Using the Living Labs methodology, TransMIXR will develop and evaluate four pilots that bring the vision of future media experiences to life in four CCS domains: (i) news media & broadcasting, (ii) performing arts, and (iii) cultural heritage. Additionally, the project will harness the creativity of the CCS and will forge interdisciplinary collaborations to demonstrate how immersive social experiences could be transferred to new application areas beyond the CCS. The results of the project will contribute to the Media and Audiovisual Action Plan from the European Commission, in particular boosting the adoption of XR technologies, opening new business models opportunities in new application areas and markets, and gaining worldwide leadership in XR technologies while being deeply grounded in European values such as veracity, diversity, connectedness and universality.

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-IA - HORIZON Innovation Actions

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-CL4-2021-HUMAN-01

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Coordinator

Technological University of the Shannon: Midlands Midwest
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 016 493,75
Address
Moylish Park Campus
V94 EC5T Limerick
Ireland

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Region
Ireland Southern Mid-West
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 016 493,75

Participants (20)

Partners (1)

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