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Vividye Removable Print Evaluation

Project description

Reversible printing technology supports recycling and reuse of workwear

Workers in a wide variety of roles from delivery to production and more wear company uniforms and workwear to protect the body, enhance security and promote a company brand. Many of these textiles could be reused rather than thrown away if the printing on them was removable. The Swedish SME Vividye has developed a reversible printing technology in close collaboration with industrial partners addressing the challenges in reusing and recycling garments. The EU-funded Vividye project will enable the team to optimise the removal ability of the printing process and prepare to market them to customers, thereby supporting a circular economy.

Objective

Vividye offers a removable printing innovation that enables reuse of textiles. The technology is integratable in existing industrial settings and is aiming to facilitate the reuse of workwear. With cutting edge technology from Chalmers University of Technology in Gothenburg, Sweden, we develop a product in close collaboration with industrial partners. The technology is strictly speaking two parted, with printing easily scalable but with the unique removal functionalization more difficult to visualize and frame. Within the frame of this project we want to evaluate the business opportunity of the removal step - while integrating a good strategy for protection of the intellectual property and continuously integrating sustainability in our business model. This programme would enable us to reach the market faster and offering a removable print sooner. We want to offer a circular business model in the strive for a more sustainable future and we believe this programme could give us the right tools to achieve these goals.

Fields of science (EuroSciVoc)

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Coordinator

VIVIDYE AB
Net EU contribution
€ 75 000,00
Address
STENA CENTER
41292 Goteborg
Sweden

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Region
Södra Sverige Västsverige Västra Götalands län
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost
No data