Descripción del proyecto
Comprender el efecto de la «plataformización» de los músicos
La emisión en línea y las plataformas de medios sociales han transformado la industria musical, lo cual ha cambiado la forma de producir, distribuir y consumir música. Para muchos artistas, estas plataformas han abierto nuevas oportunidades de relacionarse con sus fans. Sin embargo, también han contribuido a aumentar las desigualdades sociales. En este contexto, el equipo del proyecto PlatforMuse, financiado por el Consejo Europeo de Investigación, llevará a cabo un análisis transnacional de la «plataformización» de la música mediante el estudio de músicos en los Países Bajos, Nigeria y Corea del Sur. El proyecto, en el que se reúnen expertos en estudios sobre música popular, plataformas, industrias culturales y medios de comunicación y etnomusicología, pretende desarrollar un marco integrador y una comprensión global de la producción cultural en la era de las plataformas.
Objetivo
How are streaming and social media platforms changing the working conditions and creative practices of music artists around the world? How can we better understand the transformative impact of “platformization” through the lens of music? Online platforms - from Amazon to YouTube – have been both celebrated and criticized. The COVID-19 pandemic has only further entrenched these platforms in our lives. PlatforMuse takes music as a medium through which to examine the impacts of platformization. It offers the first cross-national analysis of this transformation as understood by music artists. To date, most research into platformization is limited to case studies of particular platforms in particular countries. PlatforMuse provides a global perspective that is sensitive to the complexity of platformization. The three national contexts that make up this project – the Netherlands, South Korea, and Nigeria – represent three very different models and stages of platformization. PlatforMuse asks: How might the everyday experiences of music artists in diverse locations challenge some of the assumptions about how platformization proceeds, and in turn, help us to generate a truly global understanding of cultural production in the platform era? The PI has extensively researched music platformization in North America, Europe and Asia and is thus uniquely suited to realize the ambitious aims of this global project. The project is embedded in a multidisciplinary research network and an advisory board comprised of academics, industry experts and artists from the Netherlands, South Korea and Nigeria. Through innovative methods PlatforMuse promises to bridge and build upon diverse fields of study; including popular music studies, platform studies, media/cultural industries research, and ethnomusicology. The aim is to develop an integrative framework for theorizing the global platformization of music and to open up new research agendas for the study of culture in our ‘platform society’.
Ámbito científico
Palabras clave
Programa(s)
- HORIZON.1.1 - European Research Council (ERC) Main Programme
Régimen de financiación
ERC - Support for frontier research (ERC)Institución de acogida
9712CP Groningen
Países Bajos