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Local Food supply communicated through a transactional searchable MAP based APPlication (FoodMAPP) to promote short food supply chains; food security; business development and reduction in food waste.

Project description

Localised, transparent and efficient food supply chain

The European strategic plan to fight climate change requires impactful changes to the food industry and a reduction in food waste, as well as a change in the fragile, complicated supply chain of industrial-scale food producers and the creation of a novel, fair and sustainable food industry. The EU-funded FoodMAPP project aims at the transformation of food supply by enabling and promoting transparent local provision from local producers, including family farmers, and processors directly to consumers. It will gather extensive market intelligence from all stakeholders to understand market demand and preferences towards localised food supply transparency. This research will inform the development of a dynamic searchable map-based platform enabling local providers to supply and sell produce directly to consumers.

Objective

Interconnected challenges of climate change, food supply resilience, food miles, food waste and supporting the next generation of producers and operators with a fair income are all highlighted in the EU Strategic Plan. Foundational redesign of our food supply systems is required, with urgency, to address these challenges and accelerate the twin green and digital transitions.

Current industrial scale food producers and processors lead to complex supply chains that are disconnected from local communities and a rebalancing toward more local supply is sought to address these challenges. The objective of FoodMAPP is to lead this transformation of food supply by enabling and promoting transparent local provision from local producers, including small scale family farmers, and processors direct to consumers.

FoodMAPP will, for the first time, gather extensive market intelligence from all stakeholders including producers, processors, consumers to understand market demand and preferences towards localised food supply transparency. This underpinning research will inform the development of a dynamic searchable map-based platform enabling local providers to supply and sell produce directly to consumers. Food supply from small scale family farmers, local processors and food service operators will be included. The platform will be trialled with local communities and refined prior to full exploitation and comprehensive dissemination to stakeholders and policy makers.

The project brings together a consortium of leading experts in the fields of agri-food economics, technology development, food supply chains, psychology and consumer behaviour. Four academic beneficiaries will be partnered with four industry partners with extensive networks and experience in food supply systems. Exchange between these partners will be optimised to deliver strong personal development of individuals, collective development of all beneficiaries and capacity building in this critical R&I area.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-TMA-MSCA-SE - HORIZON TMA MSCA Staff Exchanges

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Call for proposal

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(opens in new window) HORIZON-MSCA-2021-SE-01

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Coordinator

SVEUCILISTE U ZAGREBU FAKULTET ELEKTROTEHNIKE I RACUNARSTVA
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 92 000,00
Address
UNSKA 3
10000 ZAGREB
Croatia

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Region
Hrvatska Grad Zagreb Grad Zagreb
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

No data

Participants (5)

Partners (1)

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