MASTER’s strategy for achieving research, economic, and societal impacts is driven by coordinated dissemination, exploitation, and communication (D-E-C) activities under WP5.
Key progress during this period includes:
• Continuous communication (T5.2) and dissemination (T5.3) through the project website, social media, press releases, and participation in scientific and industrial events.
• Exploitation activities (T5.4) led by ALE since M7, advancing commercialization planning for the XR Platform and XR Training Content.
• The D-E-C strategy defined in D5.1 (M6) was further refined in D5.4 (M32), guiding all outreach and impact actions.
• MASTER’s visual identity, website, and social media channels were consolidated to support awareness and Open Call communication.
• Dissemination included scientific publications, webinars, and major fairs (e.g. VRST, ERF, XR EXPO), reaching thousands of stakeholders.
• Exploitation planning advanced through Horizon Results Booster services, validating exploitable results and refining business models for KER1 (XR Platform) and KER2 (XR Training Content).
• Collaboration and clustering expanded via the BeyondXR initiative, fostering synergies with over 10 Horizon Europe projects.
The D-E-C strategy is applied to each Key Exploitable Result (KER) and continuously updated. Core KERs include the XR Platform, didactic XR content, safety modules, PbD programming tools, and gaze-based interaction technologies.
To maximize impact, MASTER applies both internal and external measures:
• Internal: continued R&D investment, pilot demonstrations, IP protection, and targeted commercialization strategy.
• External: partnerships, venture funding, internationalization, standardization, and showcasing at global events.
The expected impacts include:
• Economic: job creation, upskilling, and growth in the XR training market.
• Societal: improved accessibility, inclusivity, and workforce readiness.
• Scientific: advancement of XR research and educational innovation.
