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United in Narrative Diversity? Cultural (Ex-)Change and Mutual Perceptions in Eastern and Western Europe at the threshold of the digital age

Project description

Cultural (Ex-)Change and Mutual Perceptions in Eastern and Western Europe

In a time marked by migration crises, the Covid-19 pandemic, democratic setbacks, and conflicts like the war in Ukraine, Europe has seen a resurgence of cultural and national stereotypes. Four decades after the end of the Cold War, Europe is grappling with growing alienation between eastern and western Europe, and with conflicting views on Europe, the EU and its principles. These trends reveal the persistence of post-colonial dynamics within Europe. The EU-funded NARDIV project explores the future of transnational relationships through culture and heritage. Its focus is on six EU countries: France, the Netherlands, Germany, Poland, Slovakia and Romania. Scholars, cultural practitioners, artists and creative industry leaders come together to scrutinise current challenges, from divergent histories to the impact of digital media.

Objective

Europe experiences a relaunch of cultural and national stereotypes triggered by the migration crisis, Covid-19, democratic backslides and war against Ukraine. Four decades after the fall of the war, Eastern and Western Europe seem increasingly alienated, each having different perceptions on Europe, the EU and its principles. These trends manifest themselves in an alienation between Eastern and Western Europe, as well as in the perception of Europe in general. Intermittently they are, as we suggest, expressions of resilient post-colonial relationships within Europe.
With a focus on the (clichéd binary) East-West confrontation, this project explores the future possibilities of building and managing transnational relationships in the fields of culture and heritage, one of the mainstays of customary cultural diplomacy. Taking six European countries as the basis of our exploration – France, the Netherlands, Germany, Poland, Slovakia and Romania – we critically examine mutual perceptions in Eastern and Western Europe through the prism of intercultural exchange.
In the framework of the project, scholars, practitioners from culture-exchange institutes, artists and creative industries players join forces to scrutinise current difficulties, from diverging historical developments, emotional investments, to challenges of the digital media revolution. The objective is to develop new strategies to conceptualise and revitalise cultural encounters and exchange between East and West to discuss mutual perceptions and ideas. The findings of this collaboration aim at a) boosting the culture-diplomacy / exchange sector by strengthening their role as mediators of transnational European values; b) lay bare best and worst practices in order to develop recommendations for new approaches and (media) strategies. Thus, fostering a more inclusive concept of cultural diplomacy to counter populist, identity-based discourses and to promote the European narrative across different cultural heritages.

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-RIA - HORIZON Research and Innovation Actions

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-CL2-2022-HERITAGE-01

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Coordinator

UNIVERSITE D'AIX MARSEILLE
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 702 362,85
Address
BOULEVARD CHARLES LIVON 58 LE PHARO
13284 Marseille
France

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Region
Provence-Alpes-Côte d’Azur Provence-Alpes-Côte d’Azur Bouches-du-Rhône
Activity type
Higher or Secondary Education Establishments
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 803 452,50

Participants (12)

Partners (4)

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