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United in Narrative Diversity? Cultural (Ex-)Change and Mutual Perceptions in Eastern and Western Europe at the threshold of the digital age

Descrizione del progetto

S(cambi) culturali e percezioni reciproche nell’Europa orientale e occidentale

In un periodo segnato da crisi migratorie, dalla pandemia di Covid-19, da battute d’arresto democratiche e da conflitti come la guerra in Ucraina, l’Europa ha assistito a una recrudescenza degli stereotipi culturali e nazionali. Quattro decenni dopo la fine della guerra fredda, l’Europa è alle prese con una crescente alienazione tra l’Europa orientale e quella occidentale e con opinioni contrastanti sull’Europa, sull’UE e sui suoi principi. Queste tendenze rivelano la persistenza di dinamiche postcoloniali in Europa. Il progetto NARDIV, finanziato dall’UE, esplora il futuro delle relazioni transnazionali attraverso la cultura e il patrimonio. Si concentra su sei paesi dell’UE: Francia, Paesi Bassi, Germania, Polonia, Slovacchia e Romania. Studiosi, operatori culturali, artisti e leader dell’industria creativa si riuniscono per analizzare le sfide attuali, dalle storie divergenti all’impatto dei media digitali.

Obiettivo

Europe experiences a relaunch of cultural and national stereotypes triggered by the migration crisis, Covid-19, democratic backslides and war against Ukraine. Four decades after the fall of the war, Eastern and Western Europe seem increasingly alienated, each having different perceptions on Europe, the EU and its principles. These trends manifest themselves in an alienation between Eastern and Western Europe, as well as in the perception of Europe in general. Intermittently they are, as we suggest, expressions of resilient post-colonial relationships within Europe.
With a focus on the (clichd binary) East-West confrontation, this project explores the future possibilities of building and managing transnational relationships in the fields of culture and heritage, one of the mainstays of customary cultural diplomacy. Taking six European countries as the basis of our exploration France, the Netherlands, Germany, Poland, Slovakia and Romania we critically examine mutual perceptions in Eastern and Western Europe through the prism of intercultural exchange.
In the framework of the project, scholars, practitioners from culture-exchange institutes, artists and creative industries players join forces to scrutinise current difficulties, from diverging historical developments, emotional investments, to challenges of the digital media revolution. The objective is to develop new strategies to conceptualise and revitalise cultural encounters and exchange between East and West to discuss mutual perceptions and ideas. The findings of this collaboration aim at a) boosting the culture-diplomacy / exchange sector by strengthening their role as mediators of transnational European values; b) lay bare best and worst practices in order to develop recommendations for new approaches and (media) strategies. Thus, fostering a more inclusive concept of cultural diplomacy to counter populist, identity-based discourses and to promote the European narrative across different cultural heritages.

Campo scientifico (EuroSciVoc)

CORDIS classifica i progetti con EuroSciVoc, una tassonomia multilingue dei campi scientifici, attraverso un processo semi-automatico basato su tecniche NLP. Cfr.: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.

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Meccanismo di finanziamento

HORIZON-RIA -

Coordinatore

UNIVERSITE D'AIX MARSEILLE
Contributo netto dell'UE
€ 702 362,85
Indirizzo
BOULEVARD CHARLES LIVON 58 LE PHARO
13284 Marseille
Francia

Mostra sulla mappa

Regione
Provence-Alpes-Côte d’Azur Provence-Alpes-Côte d’Azur Bouches-du-Rhône
Tipo di attività
Istituti di istruzione secondaria o superiore
Collegamenti
Costo totale
€ 803 452,50

Partecipanti (12)

Partner (4)