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Beyond the Big Tech: Contentious Speech on Small Platforms

Project description

Beyond big tech: contentious speech on small platforms

As more online users migrate to smaller social media platforms such as Mastodon, Gab, Telegram and Bluesky due to changing content moderation rules in big tech, such small applications and platforms have become vital spaces to study political culture. The ERC-funded SMALLPLATFORMS project aims to investigate how controversial speech is influenced by these platforms through the first global study of online and on-the-ground conversations across Germany, India, Kenya and the UK. By combining anthropology with digital computational methods and policy analysis, the project will examine the ongoing tensions between global capital, technological development and speech regulation. Ultimately, the project will move beyond a narrow focus on big tech to provide policy-relevant guidelines and a new global understanding of digital communication.

Objective

In 2022, following Elon Musk’s takeover of Twitter, users of the microblogging platform who feared a rise in far-right discourses with the new owner’s idiosyncratic free speech policies, announced their migration to Mastodon—a free, federated social networking service. In 2021, in India, following Twitter’s actions against hateful speech, religious majoritarian actors rushed to secure their spot on Koo, a new homegrown platform. In the UK, Britain First, a far-right movement known for its anti-immigration rhetoric, migrated to Gab (microblogging) and Telegram (messaging) after facing bans on Twitter and Facebook. Such emerging trends signal the growing importance of smaller social media platforms. Drawing the focus on such platforms, this project sets up small platform discourse as an object of anthropological inquiry. Grounded in anthropology and backed with policy analysis, algorithm auditing and computational natural language processing (NLP) and social network analysis (SNA), SMALLPLATFORMS will be the first study to explore small platforms in a cross-cultural framework spanning on-ground and online inquiries, and the global North (Germany, UK) and the South (Kenya, India). Using a unique conceptual model that considers the restrictive and generative sides of small platform discourse as a dialectical relation, and explicating three structural tensions among global capital, technopolitics and speech regulation that underlie this relation, the project asks whether and in what ways forms of contentious speech are bound up with practices surrounding small platforms. Through this empirical excavation with policy implications, the project will theorize digital discourse beyond the conceptual language of the centralizing Big Tech. With extensive theoretical and comparative work on online speech, the PI will drive this research using networks and knowledge about the selected sites and the profound global dimensions of digital media.

Fields of science (EuroSciVoc)

Keywords

Programme(s)

Topic(s)

Funding Scheme

HORIZON-ERC - HORIZON ERC Grants

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Call for proposal

(opens in new window) ERC-2023-COG

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Host institution

LUDWIG-MAXIMILIANS-UNIVERSITAET MUENCHEN
Net EU contribution
€ 1 988 113,00
Address
GESCHWISTER SCHOLL PLATZ 1
80539 Planegg
Germany
Region
Bayern Oberbayern München, Kreisfreie Stadt
Activity type
Higher or Secondary Education Establishments
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Total cost
€ 1 988 113,00

Beneficiaries (1)