Description du projet
Les difficultés économiques de l’Europe rurale à l’origine d’une solution touristique innovante
Dans les recoins les plus calmes des régions rurales d’Europe, les défis économiques persistent et menacent le tissu même des communautés locales. Aux prises avec un tourisme saisonnier et des populations en déclin, ces zones périphériques sont confrontées à un avenir incertain. Dans ce contexte, le projet CULTURALITY, financé par l’UE, vise à faire revivre ces paysages en libérant le potentiel culturel et créatif qu’ils recèlent, en promouvant le développement durable et en encourageant le tourisme tout au long de l’année. L’objectif est de favoriser la création d’emplois et l’installation d’une population stable. Mettant l’accent sur l’inclusion, le projet répond aux besoins des groupes vulnérables tels que les femmes, les personnes âgées et les jeunes. La force de CULTURALITY réside dans son approche collaborative et pluridisciplinaire, qui réunit des équipes internationales afin de garantir une riche palette d’expertise et des résultats optimaux.
Objectif
The main objective of the project is to contribute to the promotion of cultural and creative tourism activities, considering the different capacities, resources, and specificities (material, creative, human...) of the territories, as a mean to help with the sustainable development of peripheral rural areas, favoring job creation and population settlement. For this, the potential of its cultural heritage will be researched, taking into account both the artisan material culture (techniques, materials, patterns and decorative elements), as well as the intangible culture (music, oral knowledge and culinary traditions) as a resource.
To promote non-seasonal tourism as a form of sustainable development with a stable population settlement we are going to research the crafts linked to the territory and their implications, but we will also carry out a documentation of the productive processes. First and foremost, we are going to cater to the necessities of the local communities and pay attention to aspects related to societal groups at risk of exclusion, such as women, the elderly and the youth.
All this will be developed from a multidisciplinary perspective, for which we will count on the various teams —most of them linked to different countries— that will be part of the consortium. Each of these partners will contribute to the development, as well as to the final result of the project through input directly related to their area of expertise: for example, among the collaborators we have intellectual teams specialized in the digitalization of heritage, research, or communication and dissemination, as well as as various institutions that will act as a testing ground for the more practical parts of the proposal. However, if something will characterize our work, it will be the constant collaboration between all parties, as well as the exchange of advice and experiences that will help to enrich collective knowledge and guarantee optimal results.
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HORIZON-RIA - HORIZON Research and Innovation ActionsCoordinateur
33003 OVIEDO
Espagne