Description du projet
Les consommateurs citoyens pour une transition vers l’économie circulaire
Les consommateurs citoyens jouent un rôle central dans la transition vers une économie circulaire (EC) au sein des ménages européens. Le projet CARE, financé par l’UE, vise à faciliter cette transition en transformant 100 ménages de cinq régions européennes, englobant des zones urbaines et rurales, qui font partie de l’initiative des villes et régions circulaires (CCRI), en ménages modèles circulaires. Le projet développera, testera, validera et mettra en œuvre deux programmes pilotes, axés sur l’alimentation et l’habillement en tant que flux de matériaux critiques. Une étude d’impact sera réalisée pour évaluer les améliorations en matière d’efficacité matérielle, de conditions de vie et de bien-être durable. CARE adoptera une approche transdisciplinaire basée sur la co-conception et le co-apprentissage, impliquant les consommateurs-citoyens, les organisations non gouvernementales et de la société civile, les municipalités, les chercheurs et les régions CCRI.
Objectif
CARE aims to empower consumer-citizens in European households in the transition to a circular economy (CE). The objective of CARE is to transform a total of 100 households in five European countries (Finland, Norway, Sweden, Germany, and Estonia) to circular model households. To achieve its aim, CARE will further develop, test and validate two pilots related to two critical material flows: food and clothing. They both have high potential for circularity at the household level. The CARE pilots will be implemented in five regions - both urban and rural - that are part of the Circular Cities and Regions Initiative (CCRI): Tampere, Asker, Gothenburg, Berlin, and Lääne-Harju. The pilots are based on the practice-theoretical approach, which goes beyond state-of-the-art by focusing on holistic, social and material aspects of everyday life instead of individualistic and awareness-raising interventions. The pilots will contain both customized, inclusive, and cost-free circular advisory services as well as food and clothing related interventions that target changes in consumption practices. Impact assessment is a key part of the project that includes improvement in material efficiency, living conditions, and sustainable wellbeing. The effectiveness of the pilots for reducing environmental impacts will be calculated using life cycle assessment, especially the Product Environmental Footprint method. CARE will make a strong contribution towards accelerating fair, inclusive and sustainable consumer-based transition to CE. This is achieved by involving consumer-citizens, non-governmental and civil society organizations, municipalities, researchers, and CCRI regions in a transdisciplinary approach, based on co-design and co-learning. Furthermore, CARE will ensure the replicability and multiplication of its results through easy-to-use communication and dissemination tools, in collaboration with CCRI and other European circular economy initiatives.
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HORIZON-IA - HORIZON Innovation ActionsCoordinateur
33100 Tampere
Finlande