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SUstaiNable inteRventions and healthy behavIours for adoleScent primary prEvention of cancer with digital tools

Project description

An innovative cancer prevention initiative

In Europe, combating cancer’s early roots, often initiated during adolescence, is a pressing challenge. The EU-funded SUNRISE project aims to tackle this by introducing a digitally enhanced life-skills programme. Tailored to diverse socio-economic, cultural, and environmental backgrounds, SUNRISE integrates evidence-based smoking prevention tools with innovative approaches like peer social media campaigns, advertising literacy training, educational games, and social robots. Developed through schools-as-living-labs collaboration with educators, adolescents, parents, and experts, the programme will be implemented across 154 schools and 7 500 students in eight countries. SUNRISE strives to redefine cancer prevention for adolescents through effective strategies and sustainable solutions.

Objective

Primary prevention of cancer through behaviour changes in adolescence – a critical period in which many risk behaviours are initiated –, is a huge health and societal challenge in Europe. In alignment with this need, SUNRISE will co-create, implement and evaluate an innovative digitally-enhanced life-skills programme for primary prevention of cancer through sustainable health behaviour change in adolescents, tailored to their socio-economic, cultural and environmental diversities. SUNRISE will combine an established, evidence-based digital solution for smoking prevention, with novel intervention approaches such as peer social media campaigns, advertising literacy training, educational games, and social robot platforms, to take cancer prevention approaches for adolescents in the EU to the next level. The digitally-enhanced programme and its components will be developed through co-creation with schools-as-living-labs methods involving multiple societal actors such as educators, adolescents, parents, public health experts, and policy-makers. The programme will be implemented and evaluated at large scale across 154 schools and 7500 students in urban and rural regions of 8 European countries - Greece, Switzerland, Slovenia, Spain, Cyprus, Italy, Belgium, Romania -, including socially disadvantaged groups such as migrants and ethnic minorities. The effectiveness of both methods for achieving long-term health behaviour change, as well as the implementation strategy for solution adoption and multi-country sustainability, will be evaluated.
This action is part of the Cancer Mission cluster of projects on “Prevention & early detection (behavioural change).

Keywords

Programme(s)

Coordinator

ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS
Net EU contribution
€ 626 250,00
Address
CHARILAOU THERMI ROAD 6 KM
57001 Thermi Thessaloniki
Greece

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Region
Βόρεια Ελλάδα Κεντρική Μακεδονία Θεσσαλονίκη
Activity type
Research Organisations
Links
Total cost
€ 626 250,00

Participants (16)

Partners (2)