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SUstaiNable inteRventions and healthy behavIours for adoleScent primary prEvention of cancer with digital tools

Descripción del proyecto

Una iniciativa innovadora de prevención del cáncer

Uno de los retos más urgentes de Europa consiste en combatir los orígenes tempranos del cáncer que, a menudo, acontecen durante la adolescencia. El proyecto SUNRISE, financiado con fondos europeos, tiene por objeto abordar este problema introduciendo un programa de habilidades para la vida activa mejorado digitalmente. SUNRISE se adapta a diversos entornos ambientales, culturales y socioeconómicos e integra herramientas de prevención del tabaquismo basadas en pruebas con enfoques innovadores como, por ejemplo, campañas en redes sociales entre iguales, formación en alfabetización publicitaria, juegos educativos y robots sociales. El programa, desarrollado en colaboración con educadores, adolescentes, padres y expertos, se probará en 154 escuelas con 7 500 alumnos en 8 países. El equipo de SUNRISE se esfuerza por redefinir la prevención del cáncer entre los adolescentes mediante estrategias eficaces y soluciones sostenibles.

Objetivo

Primary prevention of cancer through behaviour changes in adolescence – a critical period in which many risk behaviours are initiated –, is a huge health and societal challenge in Europe. In alignment with this need, SUNRISE will co-create, implement and evaluate an innovative digitally-enhanced life-skills programme for primary prevention of cancer through sustainable health behaviour change in adolescents, tailored to their socio-economic, cultural and environmental diversities. SUNRISE will combine an established, evidence-based digital solution for smoking prevention, with novel intervention approaches such as peer social media campaigns, advertising literacy training, educational games, and social robot platforms, to take cancer prevention approaches for adolescents in the EU to the next level. The digitally-enhanced programme and its components will be developed through co-creation with schools-as-living-labs methods involving multiple societal actors such as educators, adolescents, parents, public health experts, and policy-makers. The programme will be implemented and evaluated at large scale across 154 schools and 7500 students in urban and rural regions of 8 European countries - Greece, Switzerland, Slovenia, Spain, Cyprus, Italy, Belgium, Romania -, including socially disadvantaged groups such as migrants and ethnic minorities. The effectiveness of both methods for achieving long-term health behaviour change, as well as the implementation strategy for solution adoption and multi-country sustainability, will be evaluated.
This action is part of the Cancer Mission cluster of projects on “Prevention & early detection (behavioural change).

Palabras clave

Programa(s)

Coordinador

ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS
Aportación neta de la UEn
€ 626 250,00
Dirección
CHARILAOU THERMI ROAD 6 KM
57001 Thermi Thessaloniki
Grecia

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Región
Βόρεια Ελλάδα Κεντρική Μακεδονία Θεσσαλονίκη
Tipo de actividad
Research Organisations
Enlaces
Coste total
€ 626 250,00

Participantes (16)

Socios (2)