Project description
Developing zero-emission logistics solutions for e-commerce
Europeans lack information regarding the environmental impact of online shopping deliveries and returns. Calculating emissions throughout the e-commerce supply chain is intricate, and public authorities have limited influence on promoting greener practices. In this context, the EU-funded GreenTurn project aims to address this gap by developing zero-emission logistics solutions for e-commerce. With participation from 14 partners across seven countries, the project uses design thinking to integrate behavioural interventions with sustainable delivery and return options. GreenTurn will implement five pilots involving significant and diverse companies, with the goal of raising awareness among over 30 million e commerce consumers in Austria, France, Greece, Poland, and Spain. Furthermore, the project plans to collaborate with public authorities to translate its findings into policies for long-term impact.
Objective
While Europeans can track and understand their personal transport emissions, they have little to no information regarding the impact of their online shopping deliveries and returns. This is due to a mix of challenges, including the complexity of calculating emissions across the e-commerce supply chain, and the limited regulatory levers public authorities have to influence greener practices.
To overcome these challenges, GreenTurn brings together a diverse range of e-commerce stakeholders to co-create zero-emission logistics solutions, provide sound and transparent information on e-commerce footprints, and enable more sustainable delivery and return choices.
The consortium comprises 14 partners from 7 different countries, and is further complemented by its Stakeholder Advisory Board, activated during key project moments.
GreenTurn uses design thinking approaches to develop solutions which bridge between behavioural interventions (including incentives, nudges and gamification) and delivery and return options (such as time windows, in-store pick-ups and returnable packaging, among others). To test solutions, GreenTurn implements 5 complementary pilots involving 1 LSP, 1 marketplace provider and 1 retailer - as partners, and >8 LSPs, >3 marketplaces, >7 retailers - as stakeholders.
Through the involvement of significant and diverse companies, the project has potential to reach and raise awareness among >30M e-commerce consumers from 5 countries: Poland, Spain, France, Greece and Austria.
Advanced logistics systems allow the five pilots to offer, on average, 82% of delivery and return options as zero-emission.
Besides, the GreenTurn pilots will touch upon social sustainability aspects too, for both customers (e.g. physical and digital accessibility), and e-commerce logistics employees (e.g. work conditions, market reintegration, etc.)
Together with its public authorities, GreenTurn will translate results into policies that can secure uptake and long-term impact.
Keywords
Programme(s)
Funding Scheme
HORIZON-RIA - HORIZON Research and Innovation ActionsCoordinator
61-755 POZNAN
Poland