Description du projet
Surmonter les obstacles au comportement durable
L’urgence d’atteindre les objectifs de l’Accord de Paris est évidente. Pourtant, malgré la disponibilité croissante d’options durables, leur adoption reste lente. Soutenu par le programme Actions Marie Skłodowska-Curie (MSCA), le projet ECO-HURDLES comble cette lacune. Il vise à découvrir les raisons pour lesquelles les comportements durables ne parviennent pas à se répandre dans la société. En se concentrant d’abord sur les perceptions et les préjugés individuels, puis sur la dynamique sociale et les obstacles à l’adoption de comportements durables, le projet teste des interventions visant à promouvoir des choix durables. En comblant les lacunes en matière de compréhension et de comportement, ECO-HURDLES vise à accélérer la trajectoire de l’Europe vers la neutralité climatique d’ici 2050. Ses conclusions promettent d’influencer les politiques et de permettre aux consommateurs de faire des choix éclairés et durables, ce qui est essentiel pour un avenir plus vert.
Objectif
The need for action on tackling climate change has reached a make-or-break moment: we can only deliver on the commitments made in the Paris Agreement if we act now. Given the importance of consumer behaviour in addressing climate change and the urgency for action, accelerating the growth in the adoption of green practices is critical if Europe is to become a climate neutral continent by 2050. However, while the availability and consumption of sustainable product and service options has been growing, the diffusion of these sustainable practices in society has been slow, showing that early adoption of sustainable consumption practices does not sufficiently generalize to similar practices or other consumers. The overarching objective of this project is to study why instances of environmentally sustainable behaviour does not always invite more instances of such behaviour. I will study the hurdles first at the intrapersonal level by looking at downstream consequences of perceptual biases and testing intrapersonal consistency across different consumer domains. Then I will move to the interpersonal level, studying barriers that might prevent consumers from following or mimicking the green behaviour of others. At both levels I will test a number of theoretically justifiable remedies and nudges to correct for these biases. The project findings will provide valuable input in defining policy and strategies to encourage environmentally sustainable consumption and will help consumers in interpreting eco-information and understanding the effects of biases on their own consumer behaviour.
Mots‑clés
Programme(s)
- HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA) Main Programme
Appel à propositions
(s’ouvre dans une nouvelle fenêtre) HORIZON-MSCA-2023-PF-01
Voir d’autres projets de cet appelRégime de financement
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European FellowshipsCoordinateur
0484 OSLO
Norvège