Project description
Gamified educational virtual platform for sustainable food systems
Establishing a fair, healthy and eco-friendly food system is a key priority of the European Green Deal’s Farm to Fork strategy. This initiative aims to empower consumers to make informed, sustainable food choices while reducing food loss and waste. In this context, the EU-funded FOODMISSION project will encourage sustainable food behaviours by gaining a deeper understanding of citizens’ food practices. To collect citizen-generated data on food habits and engage citizens as agents of change, the project will design a gamified educational virtual platform and pilot it in six European countries. In addition, multi-stakeholder transformation labs will be organised with citizens, food industry and policy-makers to reflect on how to achieve a sustainable food system transformation.
Objective
Developing a fair, healthy, and environmentally friendly food system represents a key priority of the European Green Deal. This is expressed in particular through the ‘Farm to Fork Strategy’, which recognises the need to empower consumers to make informed, healthy and sustainable food choices and to reduce food loss and food waste. FOODMISSION aims therefore to use multi-actor and inclusive Transformation Labs and blend citizen science, learning and gamification approaches to understand citizens’ food practices for initiating behavioural changes, and ultimately engage and motivate to accelerate the uptake of more sustainable food behaviour. The project objectives are the following: (1) Setting up Transformation Labs that will support the project through all its phases from co-design to uptake, (2) Design of a comprehensive citizen science data framework, collecting and processing citizen-generated data on their food practices and development of a technical data infrastructure and data visualisation tools to support data sharing and analysis, (3) Design of a citizen motivation and engagement framework for empowering individual and collective change, (4) Co-development of a gamified educational virtual platform prototype and its content and activities, (5) Piloting and evaluation of the gamified educational virtual platform in 6 European countries, (6) Promotion of FOODMISSION’s key exploitable results and their impact to engage citizens for fair, inclusive, healthy, and sustainable food system in Europe and uptake of the outputs beyond the project and consortium. FOODMISSION will further contribute to the Food 2030 pathways for action. The interdisciplinary consortium is composed of 10 members based in 8 European countries, bringing together universities, innovative companies and various stakeholder organisations representing consumers, food retailers and food enterprises, and covering diverse socio-economic and demographic contexts.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.2.6 - Food, Bioeconomy Natural Resources, Agriculture and Environment
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-RIA - HORIZON Research and Innovation Actions
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-CL6-2024-FARM2FORK-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
5020 Bergen
Norway
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.