Project description
Paving the way for a culture of safer roads
Progress on road safety has stalled, and current efforts may fall short of the EU's goal to reduce the number of fatalities by 50% by 2030. The challenge is growing a more positive traffic safety culture (TSC). With this in mind, the EU-funded TRUST project brings together global experts to harness the power of TSC as a catalyst for change. TRUST aims to establish a shared definition, develop a European TSC index, and create accessible tools for assessment and intervention. Seven pilots across 12 countries will test its approach, involving local authorities, schools, and companies. The goal is to promote a cultural shift in how individuals, organisations, and communities view and prioritise road safety.
Objective
TRUST brings together the leading researchers and practitioners on traffic safety culture (TSC) for the first time. They will join forces to leverage the potential of TSC as a concept to support the 2030 50% reduction goals for road safety and further sustainability goals. TRUST will:
• Move from different interpretations of TSC to a common definition and academic consensus, as well as a conceptual framework, covering transformation at community and organisational level.
• Demonstrate how TSC supports both Safe System and sustainable mobility approaches.
• Create the TRUST platform to provide guidance to authorities, companies and decision-makers on all levels, including
o low-threshold access to validated (self-) assessment tools for benchmarking and applying appropriate intervention strategies, using established and AI-based approaches.
o a European TSC index for national and subnational levels.
• Through 7 pilots, demonstrate the applicability and effectiveness of TSC measuring tools and transformation interventions. Already 20 local authorities and companies in 12 countries agreed to participate in TRUST pilots, not counting access to hundreds of driving and secondary schools.
The TRUST consortium covers all relevant areas of expertise (road safety, safety culture, education & training, policy & guidance) and has an explicit Social Sciences and Humanities orientation, with more than 50% SSH researchers as well as 50+ published papers and 100 projects on TSC. The group was put together balancing partners from countries with high, mid and low road safety performances. Together with its Associated Partners and Advisory Board, TRUST convenes the leading experts not only from the EU, but also from the USA, CAN, AUS and JP. It features safety culture experts from aviation, rail and maritime and provides links with low- and middle-income countries. The TRUST pilots consider all road user groups and road safety hot topics, including new technologies and mobility forms
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.2.5 - Climate, Energy and Mobility
MAIN PROGRAMME
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HORIZON.2.5.7 - Clean, Safe and Accessible Transport and Mobility
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HORIZON.2.5.8 - Smart Mobility
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HORIZON.2.5.6 - Industrial Competitiveness in Transport
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-RIA - HORIZON Research and Innovation Actions
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-CL5-2024-D6-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1100 Wien
Austria
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.