Skip to main content
Vai all'homepage della Commissione europea (si apre in una nuova finestra)
italiano it
CORDIS - Risultati della ricerca dell’UE
CORDIS

Generative Labour: A Study of Creativity and Work Mediated by Artificial Intelligence

Obiettivo

The GenLab project explores the relationship between technology, creativity and work in the context of emerging forms of labour mediated, augmented and captured by “generative artificial intelligence” (gen-AI) technologies. In recent years, gen-AI has found application across the service industries, where it partially automates the production of media content, social interactions, or language. AI can not exist without human labour, but who “generates” what in the relation between humans and gen-AI? The project investigates the ways workers perceive their creativity in the encounter with gen-AI, how they perceive the collective nature of their labour, the role of automation in capturing their activities, and how they find meaning in work. To this end, it merges a critical technology lens with a labour analysis that centres workers’ agency and uniquely situated knowledge of gen-AI. The project introduces the concept of “generative labour”, which is founded on the idea that the generation of novelty distinguishes human labour, as well as on the view that all labour is inherently creative, challenging existing separations between manual, relational, and intellectual work to embrace an expansive definition of creativity. The concept of “generative labour” will be tested against 4 case studies across the division of labour in core EU economic sites that cut across the service industry, such as fashion, IT, contact service, and aviation, representing a geographical, economic, and occupational diversity of cases. The project represents the first comprehensive empirical research on the lived experiences of “generative” workers; methodologically, it experiments with an innovative strategy to study the materiality of technology through workers’ uniquely situated knowledge; theoretically, it aspires to rethink the interpretative categories for the study of the relationship between technology, creativity and work in the context of the new forms of work of the digital era.

Campo scientifico (EuroSciVoc)

Questo progetto non è ancora stato classificato con EuroSciVoc.
Suggerisci i campi scientifici che ritieni più rilevanti e aiutaci a migliorare il nostro servizio di classificazione.

Parole chiave

Programma(i)

Argomento(i)

Meccanismo di finanziamento

HORIZON-ERC - HORIZON ERC Grants

Vedi tutti i progetti finanziati nell’ambito di questo schema di finanziamento

Invito a presentare proposte

(si apre in una nuova finestra) ERC-2025-ADG

Vedi tutti i progetti finanziati nell’ambito del bando

Istituzione ospitante

ALMA MATER STUDIORUM - UNIVERSITA DI BOLOGNA
Contributo netto dell'UE
€ 1 640 655,00
Indirizzo
VIA ZAMBONI 33
40126 Bologna
Italia
Regione
Nord-Est Emilia-Romagna Bologna
Tipo di attività
Higher or Secondary Education Establishments
Collegamenti
Costo totale
Nessun dato

Beneficiari (1)