The aim of the project is to provide technology solutions which enable industries sourcing from agriculture to respond to worldwide challenges in supply chains, impacting people, animals and the environment. In particular the project aims to deal with:
• food safety, fraud and waste reduction
• supply chain resilience, sustainable practices at farm-level and the respect of human rights and animal well-being.
This is particularly important in light of recent EU regulation requiring supply chain due diligence and reporting such as the CSRD directive, the circular economy directive, deforestation regulation, human rights and the climate protection act.
To respond to these challenges, the agrifood industry needs to become data-driven and use new technology solutions capable of assessing, managing and modelling supply chains.
The 2 founders are particularly motivated to build a European Deeptech technology solution working with the vast amounts of data available in worldwide supply chains, as they are conscious of the importance for European agrifood sovereignty that data remains in Europe. They recognize that connecting the actors is the pathway to making supply chains transparent, resilient and sustainable. The prior necessity is the capacity to collect, normalize, centralize and validate data from actors and make it exploitable for all industry players, notably linking information from the farm and processing levels to end products at batch-level. The founders are competent to address this as they lived the challenges while working over 20 years each in the agrifood industry both in consumer food groups (Mars, Nestlé, Andros, Danone, Sara Lee) providing finished products to the market and also in upstream groups supplying the raw materials and ingredients (Avril / Sofiproteol).
The project is to build a data-driven intelligent supply chain management platform for agrifood actors, centralising precise, comprehensive data and providing modules to increase visibility and precision in supply chain activities and audit the compliance of products.