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Promoting positive images of SET in young people

Objective

Aim of the project MOTIVATION is an exchange between partner countries in Europe about factors, which influence the image of science and technology under gender perspectives to attract young people. Adolescents often have obsolete and unattractive SET job images in their minds and combine these with outdated clichés. Socialisation agents peer groups, teachers, study and job advisors as well as media influence this image of SET and the attitudes of young people towards SET differently. MOTIVATION tries to improve the situation through interchange of facts about influence of socialisation agents, and to develop measures for changing attitudes towards SET in young people and socialisation agents with media. A website for presenting information for all relevant stakeholder groups will be developed. The project will culminate in a final international conference where the exchange process will be widened to a broader group of international experts in the field. MOTIVATION comprises four content work packages (wp) focussing on media (wp 2), teachers and advisors (wp 3), young people’s self images connected to job decisions (wp4) and good practices. Exchange about existing research is the first objective, evaluation of content, methods and didactics of information about SET under gender aspects the second objective and understanding interdependencies with gendered job decisions is the third objective. Collecting measures of good practice, evaluating them and creating new effective methods for changing images of SET under gender aspects is the fourth objective. MOTIVATION will evaluate the information process of different socialisation media. For that content analyse, interviews and group discussions should illustrate, how SET and gender in SET are represented in TV and in magazines, with teenagers as target consumers. Good practice and dissemination measures will demonstrate media presentations which can contribute towards a gender equal image of SET.

Field of science

  • /social sciences/educational sciences/pedagogy/teaching
  • /social sciences/educational sciences/didactics

Call for proposal

FP7-SCIENCE-IN-SOCIETY-2007-1
See other projects for this call

Funding Scheme

CSA-CA - Coordination (or networking) actions

Coordinator

BERGISCHE UNIVERSITAET WUPPERTAL
Address
Gauss-strasse 20
42119 Wuppertal
Germany
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 99 831
Administrative Contact
Jennifer Dahmen (Ms.)

Participants (6)

UNIVERSITAET KLAGENFURT
Austria
EU contribution
€ 64 242
Address
Universitaetsstrasse 65-67
9020 Klagenfurt
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Christine Waechter (Prof.)
ECOLE NORMALE SUPERIEURE PARIS-SACLAY
France
EU contribution
€ 68 340
Address
4 Avenue Des Sciences
91190 Gif-sur-yvette
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Anne-Sophie Godfroy-Genin (Dr.)
TECHNICKA UNIVERZITA V KOSICIACH
Slovakia
EU contribution
€ 69 945
Address
Letna 9
042 00 Kosice
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Natasa Urbancikova (Dr.)
STICHTING KATHOLIEKE UNIVERSITEIT
Netherlands
EU contribution
€ 67 270
Address
Geert Grooteplein Noord 9
6525 EZ Nijmegen
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Wilhelmina Helena Maria Jansen (Prof.)
CENTRE D'ESTUDIS DONA I SOCIETAT
Spain
EU contribution
€ 64 060
Address
Muntaner 178 5° 1A
08036 Barcelona
Activity type
Other
Administrative Contact
Carme Alemany Gomez (Dr.)
ÅSBACKA ORDTJANST AB
Sweden
EU contribution
€ 66 200
Address
Bergs Källgård
S-590 77 Vreta Kloster
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Bodil Davidsson Holmqvist (Ms.)