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Promoting positive images of SET in young people


Aim of the project MOTIVATION is an exchange between partner countries in Europe about factors, which influence the image of science and technology under gender perspectives to attract young people. Adolescents often have obsolete and unattractive SET job images in their minds and combine these with outdated clichés. Socialisation agents peer groups, teachers, study and job advisors as well as media influence this image of SET and the attitudes of young people towards SET differently. MOTIVATION tries to improve the situation through interchange of facts about influence of socialisation agents, and to develop measures for changing attitudes towards SET in young people and socialisation agents with media. A website for presenting information for all relevant stakeholder groups will be developed. The project will culminate in a final international conference where the exchange process will be widened to a broader group of international experts in the field. MOTIVATION comprises four content work packages (wp) focussing on media (wp 2), teachers and advisors (wp 3), young people’s self images connected to job decisions (wp4) and good practices. Exchange about existing research is the first objective, evaluation of content, methods and didactics of information about SET under gender aspects the second objective and understanding interdependencies with gendered job decisions is the third objective. Collecting measures of good practice, evaluating them and creating new effective methods for changing images of SET under gender aspects is the fourth objective. MOTIVATION will evaluate the information process of different socialisation media. For that content analyse, interviews and group discussions should illustrate, how SET and gender in SET are represented in TV and in magazines, with teenagers as target consumers. Good practice and dissemination measures will demonstrate media presentations which can contribute towards a gender equal image of SET.


Call for proposal

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EU contribution
€ 99 831,00
42119 Wuppertal

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Nordrhein-Westfalen Düsseldorf Wuppertal, Kreisfreie Stadt
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Jennifer Dahmen (Ms.)
Total cost
No data

Participants (6)