Final Report Summary - NANO-TV (Enhancing public awareness on the results of European research actions on Nanosciences and Nanotechnologies through the professional use of television media and the internet)
EU-funded research on nanosciences and nanotechnologies encompasses a large variety of RTD issues and is among the leading-edge European initiatives which support the improved competitiveness of the European industry. The funding for this Theme is several hundreds of millions of euros, and involves all of the major European industries as well as many SMEs, universities and other organisations.
The general public is however largely unaware of the activities related to nanosciences and nanotechnologies carried out by the European Commission, and of the many benefits which may derive from the exploitation of the results of this exciting research. The communication of facts, figures and results from the European research is generally not sufficiently appealing or easily comprehensible in terms of raising awareness, particularly of nanosciences and nanotechnologies and their implications for the knowledge economy and many social and economic issues.
Raising public awareness is therefore a priority for the European research. The easiest and most efficient way to achieve this is to use broadcast media, the largest available communication platform existing in the world today.
The strategic objective of the NANO-TV projects was to release and distribute to the Euroepan media a series of 14 Video News Releases (VNRs) highlighting the most promising achievements of the European research in nanotechnology.
1. Screening the NMP Theme
The NANO-TV Consortium exploited the profound knowledge of the EU research Programme in FP6 and FP7 owned by the consortium, to identify and highlight the key results from the NMP Theme. The screening process consisted of several steps, inclusing a very large number of direct interviews to NMP project coordinators. The main result was a complete mapping of the projects against the main NMP thematic areas.
The application of a consolidated scoring procedure led to a ranking of the analysed projects taking into account several factors, including scientific excellence and media attractiveness. The best ranked projects were then considered for further in-depth investigations aiming to identify the best content for the film and to develop the scripts in agreement with the involved researchers.
As a result, a first set of scripts based on the achievements of individual research projects and encompassing the whole spectrum of nanotechnology application areas has been released in December 2009, then refined in June 2010 through a complete revision of the work done and the addition of new scripts on the results of other research projects.
The scripts included also several “dilemmas” aiming to highlight the most controversial issues in the nanotechnology research in order to provide a sound, balanced view of the nano resarach to the general public.
The final output of the screening was a complete set of 14 scripts delivered to the project’s audiovisual producers for the realisation of the films.
List of Websites: the information portal www.youris.com containd the totality of the NANO-TV products (VNRs) in a dedicated Video Library seb-section (http://www.youris.com/Nano/NANO-TV).
The general public is however largely unaware of the activities related to nanosciences and nanotechnologies carried out by the European Commission, and of the many benefits which may derive from the exploitation of the results of this exciting research. The communication of facts, figures and results from the European research is generally not sufficiently appealing or easily comprehensible in terms of raising awareness, particularly of nanosciences and nanotechnologies and their implications for the knowledge economy and many social and economic issues.
Raising public awareness is therefore a priority for the European research. The easiest and most efficient way to achieve this is to use broadcast media, the largest available communication platform existing in the world today.
The strategic objective of the NANO-TV projects was to release and distribute to the Euroepan media a series of 14 Video News Releases (VNRs) highlighting the most promising achievements of the European research in nanotechnology.
1. Screening the NMP Theme
The NANO-TV Consortium exploited the profound knowledge of the EU research Programme in FP6 and FP7 owned by the consortium, to identify and highlight the key results from the NMP Theme. The screening process consisted of several steps, inclusing a very large number of direct interviews to NMP project coordinators. The main result was a complete mapping of the projects against the main NMP thematic areas.
The application of a consolidated scoring procedure led to a ranking of the analysed projects taking into account several factors, including scientific excellence and media attractiveness. The best ranked projects were then considered for further in-depth investigations aiming to identify the best content for the film and to develop the scripts in agreement with the involved researchers.
As a result, a first set of scripts based on the achievements of individual research projects and encompassing the whole spectrum of nanotechnology application areas has been released in December 2009, then refined in June 2010 through a complete revision of the work done and the addition of new scripts on the results of other research projects.
The scripts included also several “dilemmas” aiming to highlight the most controversial issues in the nanotechnology research in order to provide a sound, balanced view of the nano resarach to the general public.
The final output of the screening was a complete set of 14 scripts delivered to the project’s audiovisual producers for the realisation of the films.
List of Websites: the information portal www.youris.com containd the totality of the NANO-TV products (VNRs) in a dedicated Video Library seb-section (http://www.youris.com/Nano/NANO-TV).
