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Gathering media clusters to bridge digital content with emerging technologies

Objective

"Transmedia, the future of Media industry

Media industry, a strongly ""technology driven"" sector suffers, in Europe, of fragmented R&D efforts (a fact highlighted by the “Digital Agenda”). In consequence there are still some missing essential technical components to be developed in Europe. Given the changing context in the media sector and the economic significance of this highly competitive and supportive of growth domain, it is crucial to mobilise European actors in order to prepare the transition from mono-media to Transmedia and strengthen Europe in front of US and Asia competition.

The EuroTransmedia project gathers some of the most influent triple helix media clusters in Europe. Together they represent a critical mass of complementary skills all along the value chain generating a turnover of about €19Bn a year and their R&D budget is about 8% of this turnover, whether €1,5Bn of public and private money.

The EuroTransmedia project intends to:
1/ Integrate key EU problematic areas by joining the research efforts to get rid of the remaining technological barriers that still hamper user creativity, user content editing interoperability, portability and new editorial policy (which can be seen as the future of media industry). It will tackle technological, scientific, organisational and economic challenges for research and innovation for Media industry in the EU.
‐ The project will identify key needs of the industry to drive research topics
‐ The project will map competencies and skills to cover these needs at European level
‐ Gathering innovative SMEs and research labs, the project will speed up the uptake of ICT innovation.

2/ Adapt a new value chain to the new economy where the user is both a consumer and a producer, and where practices are nomadic and ubiquitous.
‐ By gathering stakeholders covering the whole value chain of the media sector the project will contribute at reshaping the value chain taking account of the transmedia constraints.
‐ Therefore the project addresses the industrial challenges, taking into account EU challenges of boosting “smart” growth indicating project priorities at the EU level, and finally via creating integrated value chain addressing research priorities at project level.
‐ The project intends to be an enabler of new business models that will allow the stakeholders to take the leadership of worldwide markets

3/ Defragmenting research: The development of a common inter-regional research agenda and associated Join Action Plan integrating regional specialisation and bringing together experiences of 6 key European research-driven clusters. This action will link industry and research over different territories at a European level.
‐ The project defines the basis of an efficient and internationally competitive European industry of transmedia, empowering the expertise of several countries involved in technological taking into account international competition, new and innovative technologies."

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /social sciences/economics and business/business and management/business model
  • /social sciences/economics and business

Call for proposal

FP7-REGIONS-2012-2013-1
See other projects for this call

Funding Scheme

CSA-CA - Coordination (or networking) actions

Coordinator

CLUSTER TWIST ASBL
Address
Rue Des Brasseurs 175
5000 Namur
Belgium
Activity type
Other
EU contribution
€ 547 866
Administrative Contact
Pierre Collin (Mr.)

Participants (8)

FUNDACIO BARCELONA MEDIA

Participation ended

Spain
Address
Avenida Diagonal 177 - Planta 9
08018 Barcelona
Activity type
Research Organisations
Administrative Contact
Santi Fort (Mr.)
CAP DIGITAL
France
EU contribution
€ 227 035
Address
14 Rue Alexandre Parodi
75010 Paris
Activity type
Other
Administrative Contact
Nadia Echchihab (Ms.)
POLE MEDIA GRAND PARIS
France
EU contribution
€ 197 434
Address
Rue Quetigny 1-3 Hotel De Ville 8
93806 Epinay Sur Seine Cedex
Activity type
Other
Administrative Contact
Axel Patinet (Mr.)
Interface Europe
Belgium
EU contribution
€ 245 231
Address
Rue Du Trone 12
1000 Bruxelles
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Marc Loher (Mr.)
MEDIA EVOLUTION SOUTHERN SWEDEN AB
Sweden
EU contribution
€ 296 838
Address
Stora Varvsgatan 6A
211 19 Malmo
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Gabriele Nilsson (Mrs.)
FUNDACIO EURECAT
Spain
EU contribution
€ 246 500
Address
Avenida Universitat Autonoma 23
08290 Cerdanyola Del Valles (Barcelona)
Activity type
Research Organisations
Administrative Contact
Santi Fort (Mr.)
MITTETULUNDUSUHING EESTI DIGIKESKUS
Estonia
EU contribution
€ 161 791
Address
Narva Mnt 27
10120 Tallinn
Activity type
Other
Administrative Contact
Martin Aadamsoo (Mr.)
SERVICE PUBLIC DE WALLONIE
Belgium
EU contribution
€ 28 568
Address
Place Josephine Charlotte 2
5100 Jambes
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Administrative Contact
Charlotte Bouillet (Ms.)