Skip to main content
European Commission logo print header

The What-If Machine

Description du projet


Technologies and scientific foundations in the field of creativity

In Computational Creativity research, we study how to engineer software which can take on some of the creative responsibility in arts and science projects. There has been much progress towards the creative generation of artefacts of cultural value such as poems, music and paintings. Often, when produced by people, such artefacts embed a fictional idea invented by the creator. For instance, an artist might have the fictional idea: [What if there was a quiz show, where each week someone was shot dead?] and express this through a painting, poem or film. While such ideation is clearly central to creativity, with obvious applications to the creative industries, there have only been a few small, ad-hoc studies of how to automate fictional ideation. The time is therefore ripe to see whether we can derive, implement and test novel formalisms and processes which enable software to not only invent, but assess, explore and present such ideas. We propose to investigate the following model for creative idea generation: (a) collect and analyse some information about a domain, to form a shallow world view of that domain (b) form a set of what-if style ideas from the analysis using notions of surprise, semantic tension and incongruity (c) assess, rank and select ideas based on the quality and quantity of narratives that can be generated using each idea, and (d) use the world view, idea and narratives in linguistic renderings, taking into account notions of relevancy, expansion, obfuscation and affect. Given that ideas are for human consumption, we will also collect crowd-sourced data about how people value, appreciate and expand these ideas, and will machine learn predictors for how people will react to automatically generated ideas. We expect this project to not only bring into being a new era of idea-centric approaches to Computational Creativity, but also to highlight to creative industry practitioners the huge potential of creative software collaborators.

Appel à propositions

FP7-ICT-2013-10
Voir d’autres projets de cet appel

Coordinateur

GOLDSMITHS' COLLEGE
Contribution de l’UE
€ 512 363,00
Adresse
LEWISHAM WAY
SE14 6NW London
Royaume-Uni

Voir sur la carte

Région
London Inner London — East Lewisham and Southwark
Type d’activité
Higher or Secondary Education Establishments
Contact administratif
Justin Davin-Smith (Mr.)
Liens
Coût total
Aucune donnée

Participants (4)