OLEUM is converting its goals into concrete impacts addressing the major players in the OO arena:
1. The OO industry and quality control laboratories: one of the main OLEUM outputs is the generation of two waves of new and revised methods to detect fraud and verify the quality of OO. OLEUM relies on full validated methods and reference materials delivered to regulatory bodies and their provision to Standard Developing Organization (IOC, EU, ISO, CODEX). The OLEUM Databank will multiply the dissemination of methods and data, with an evident benefit for the official quality control laboratories and for the OO industry. The existence and update of the OLEUM Databank has already caught the attention of standardization bodies and relevant stakeholders (e.g. ISO, AOCS, AOAC) and will improve the reputation of the EU foods. The issue of transferability of data is also associated with the need to enhance the analytical expertise and the proficiency of the laboratories within the OO international community. This should reduce the litigations due to the not correct application of the methods.
2. International regulators and policy makers: the impact of OLEUM lies in supporting the establishment of a harmonized system for fraud protection. OLEUM is acting on the technical tables of several OO policy makers in finding solutions that can be translated into recommendations and guidelines. The impact of OLEUM also deals with the possibility to speed up the adoption of validated procedures, thanks to a collaborative trial carried out before the proposal to regulatory bodies. During this process, new needs and drawbacks are raised with a continuous feeding of quality/authenticity controls.
3. Consumers and the OO market: OLEUM is eliciting public comprehension and dissemination of the unique characteristics of OO, as well as a better guarantee the effective detection of illegal practices, thus restoring consumers’ confidence and enlarging the correct and direct OO knowledge. One of the novelties of OLEUM is the sense of responsibility, commitment in defending the reputation of OOs, sustainability aspects, and culture. This can be realized by not feeding the easy road of the scandal, but providing timely reliable information. With this aim, OLEUM is adopting different channels and tools, including e.g. visual games, simple answers to simple questions, and training sessions for the methods developed.