The current automotive Big Data situation is characterized by proprietary OEM solutions focusing on vehicle-based services or company specific services regarding traditional value chains. This Big Data landscape fails to allow service providers to access vehicle data, particularly across brands / fleets. Thus, the conventional approach by the car industry restricts data’s availability and free flow across EU. Moreover, in the old system, no new data protection and privacy concepts will be developed. In Auto-Mat, 3 EU high volume vehicle manufacturers have ventured the establishment of an independent and open Vehicle Data Marketplace where brand-independent vehicle data is offered, in CVIM format. In this way, service providers can create services based on brand-independent vehicle data.
AutoMat targets these main impacts:
(1) The relevant data produced by a vehicle accumulates to about ~500MB-1GB of data / day. With an increasing number of sensors, this number will increase. Due to technical & economic constraints, the transferrable data volumes are bounded. AutoMat’s CVIM & Marketplace enable 3rd party service providers to use vehicle content by gaining access to brand-independent vehicle data. EU citizens and companies benefit from services established by 3rd party service providers building upon such data.
(2) The AutoMat ecosystem’s open nature and its intention to bring vehicle information to the outside world is the foundation for service offerings:
Cross-border: The CVIM is stable across EU borders and allows to generalize and abstract away from type and origin-related aspects. Using Marketplace data, service providers are enabled to target EU and worldwide applications.
Cross-sector: The AutoMat idea is to enable cross-sectorial services by providing abstract vehicle data in CVIM format. Even though the AutoMat ecosystem may also be used for vehicle-centric services, only an open ecosystem like AutoMat actually enables 3rd party service providers to use such vehicle data in their own domains, for services which need not be vehicle-centric.
By defining a value chain where companies can focus on their core businesses, AutoMat strengthens EU’s position as provider of innovative cross-sectorial Big Data-based services, and may serve as incubator for new business opportunities, in particular for SMEs, due to highly reduced market entry barriers compared to proprietary approaches.
(3) OEMs in the AutoMat Consortium run innovative data analytics, particularly during development of new vehicles. By publishing an interface to such data, parts of this knowledge are transferred to interest-ed service providers to create further value. Such data will stimulate the use of innovative data analytics within the service provider's domain to advance their business. The envisaged ecosystem reduces mar-ket entry barriers for new service providers relying on data generated from vehicles and helps stakeholders in the value chain to interconnect their business with other stakeholders.
(4) AutoMat will establish an open and competitive Marketplace complementary to existing service distribution marketplaces. Service providers are invited to enrich their services based upon vehicle data, by providing unique interfaces managing access to vehicle data by service providers, ultimately enabling them to gain unified, brand-independent access to vehicle content in order to offer their cross-sectorial B2C / B2B services. This approach does not enforce the use of any target platforms for service offering.