The vision in project SmartSet is to develop a low cost virtual studio solution that, despite being ten times less than the cost of comparable solutions on the market, will have the same quality and functionality of high cost solutions currently used by larger broadcast media companies so that the project will:
A. Increase the competitiveness of the European creative industries, particularly in the broadcast media sector.
B. Contribute to expanding a vibrant EU technological ecosystem for the creative industries' needs and foster exchanges between the creative industries SMEs and providers of ICT innovative solutions.
C. Stimulate the adoption and deployment of innovative ICT solutions by the creative industries SMEs.
SmartSet will be an initiative to promote the adoption of Virtual Studio solutions by creative industries SMEs. To achieve this objective, ICT providers will need to match the cost of technology with the financial capability of these companies, so a technology adaptation will be necessary to make the technology affordable and to ensure the adoption of the technology by the creative industry represented in this project by small TV stations and production companies.
The SmartSet initiative is a response to a demand from creative industry SMEs in the broadcast media sector to provide an advanced, cost effective virtual studio solution which will increase their competitiveness in the market.
SmartSet concept can become a “game-changer ”, giving creative industries SMEs the opportunity to compete with big broadcast media players in the market. Thereby, the SmartSet solution will provide whichever organisation with an interest in broadcast media with the necessary means to improve or set up their own broadcast television capacity.
