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Step by step commitments for energy saving

Objective

At present, energy conservation campaigns provide households with a general awareness but do not provoke large scale behavior changes.
The main goal of the STEP_BY_STEP is to maximize the number of households in a given area that significantly change their behaviour at home. Desired behaviour change includes reduced electricity consumption and the investment in energy efficient products and/or high quality renewable energy products.
Communication strategies involving direct contact are typically more effective on behavioural change than mass media campaigns. Thus, a system will be put into place to make individual door-to-door contact with 80% of the households in a given area.
Contrary to traditional door-to-door canvassing, often seen as a one-shot deal, our project solicits targeted households regularly through email or by phone and accompanies them over a 20 month period towards the adoption of energy-saving practices.
To reduce the attitude-behaviour gap, our system uses proven communication techniques that push towards action. Households are regularly encouraged to try new ecological gestures adapted to their level of motivation. Feedback is given and social norms are used.
Community-based social marketing strategies will be used to encourage energy-related investment decisions. Households likely to take individual investment decisions will be motivated to take such decisions benefiting from economies of scale and facilitated by other households’ experience. Institutional partners will launch their energy saving interventions amongst 9000 households in 4 European areas that represent diverse populations and communities. French SME E3D will provide a behavioral strategy along with a web based system for behavioral change developed within a research project. Partnered laboratories will analyze household energy saving behavior patterns based on profiles and will define the environmental and economic impact of the project. Power Link will ensure the dissemination.

Field of science

  • /engineering and technology/environmental engineering/energy and fuels/renewable energy

Call for proposal

H2020-EE-2014-3-MarketUptake
See other projects for this call

Funding Scheme

CSA - Coordination and support action

Coordinator

E3D-ENVIRONNEMENT
Address
Avenue Louis Philibert Village Relais A Technopole De L'arbois Mediterranee
13857 Aix En Provence
France
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 489 257,25

Participants (8)

CESIE
Italy
EU contribution
€ 160 463,75
Address
Via Benedetto Leto 1
90040 Trappeto
Activity type
Other
UNIVERSITEIT GENT
Belgium
EU contribution
€ 88 568,75
Address
Sint Pietersnieuwstraat 25
9000 Gent
Activity type
Higher or Secondary Education Establishments
CENTRUM BADAN I INNOWACJI PRO-AKADEMIA STOWARZYSZENIE
Poland
EU contribution
€ 114 375
Address
Ul. Innowacyjna 9/11
90 050 Konstantynow Lodzki
Activity type
Research Organisations
ZEW - LEIBNIZ-ZENTRUM FUR EUROPAISCHE WIRTSCHAFTSFORSCHUNG GMBH MANNHEIM
Germany
EU contribution
€ 40 337,50
Address
L 71, 1
68161 Mannheim
Activity type
Research Organisations
CONSORCI DE LA RIBERA
Spain
EU contribution
€ 137 320
Address
Carrer Taronger 116
4660 Alzira Valencia
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
COMUNE DI CEFALU
Italy
EU contribution
€ 55 366,25
Address
Corso Ruggero 139
90015 Cefalu
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
STAD GENT
Belgium
EU contribution
€ 136 596,25
Address
Botermarkt 1
9000 Gent
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
MIASTO STOLECZNE WARSZAWA
Poland
EU contribution
€ 145 606,50
Address
Plac Bankowy 3/5
00 950 Warszawa
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)