The Project developed a business plan for a company with the technical capacity to produce 3D cell models by additive manufacture, to validate and demonstrate their industrial utility, and to deliver them to a known, targeted customer base on a profitable commercial basis. The business plan defined the technical requirements of the manufacturing process, mapped the beneficiary’s technology onto these requirements, and identified additional and ancillary technologies that together create a competitive commercial proposition. Technical development conducted in parallel advanced the technology readiness level of the manufacturing platform. The Project scoped the market opportunity for this manufacturing solution, identifying a first-to-market opportunity, and a time-limited competitive advantage over existing technologies. This advantage was translated into a sales forecast based on realistic product pricing and market intelligence on the scale of the current market and its predicted growth.