Virtual 3D fitting room for online shopping

Informazioni relative al progetto

DRESSFORMER

ID dell’accordo di sovvenzione: 663113

DOI

10.3030/663113

Progetto chiuso

Data della firma CE 25 Marzo 2015

Data di avvio 1 Aprile 2015

Data di completamento 31 Luglio 2015

Finanziato da

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Costo totale

€ 71 429,00

Contributo UE

€ 50 000,00

Coordinato da

DRESSFORMER LTD
United Kingdom

Periodic Reporting for period 1 - DRESSFORMER (Virtual 3D fitting room for online shopping)

Periodo di rendicontazione: 2015-04-01 al 2015-07-31

Sintesi del contesto e degli obiettivi generali del progetto

In the clothing industry, there is an increasing need for accurate virtual fittings as online shoppers lose purchasing confidence without the assurance of looks, style and fit. Dressformer’s innovative business project aims to significantly contribute to the uptake of information and communication technology for a wider digital growth and economy for key stakeholders, end users and online retailers. Dressformer has undertaken initial testing with two clients obtaining positive feedback for the integration of the plugin and from the end users. The expected outcome of the project is to start full commercialisation of Dressformer’s technology at the end of the Phase 2 as a reliable innovation validated by the relevant clients, online retailers, and end-users, online shoppers.

Lavoro eseguito dall’inizio del progetto fino alla fine del periodo coperto dalla relazione e principali risultati finora ottenuti

Dressformer undertook deep analysis of both the technical and business feasibility of the virtual fitting room establishing early on in the Phase 1 project that the target market of sports apparel would be a suitable strategy. Dressformer analysed its current level of development to realise the necessary optimisation of technology required and review the overall project objectives. A suitable risk analysis was carried out, with software failure emerging as the highest risk, and necessary mitigation strategies prepared. Within the business feasibility, Dressformer addressed its value chain identifying strategic partnerships that will be fundamental to both the successful delivery of the Phase 2 project and through commercialisation. During the PH1 project Dressformer has defined a minimum viable service, established engineering and industrialisation plans, and as well prepared the IP strategy and 3 year financial projections.

Progressi oltre lo stato dell’arte e potenziale impatto previsto (incluso l’impatto socioeconomico e le implicazioni sociali più ampie del progetto fino ad ora)

The expected outcome of the project is to start full commercialisation of Dressformer’s virtual fitting room technology at the end of Phase 2 as a reliable innovation validated by the relevant clients and end users. The Dressformer solution will enable global proliferation of fashion e-commerce with in-store rates of conversion and product return. Dressformer brings to the market, a unique technology that can be easily integrated with existing online stores to enhance the user experience, and in turn increase profitability and growth performance of SMEs. Dressformer’s technology will strongly contribute to the Europe 2020 Strategy ‘The Digital Agenda’, considering the potential to foster innovation, economic growth and progress in Europe and particularly the European e-commerce industry.

Photorealistic Simulation

Dressformer Plug-In

Clothes Try-On Simulation