The first stage of the project was the "TECHNICAL ASSESSMENT AND FEASIBILITY OF THE CONCEPT".
BIOTICA has developed a repository of product design modifications to adapt the system not only to specific industrial environments but also to end user real needs. In this sense, BIOTICA has conducted surveys to determine key specifications of the future commercial versions.
These surveys we carried out not only visiting potential stakeholders but also organising different workshops at BIOTICA or potential distributor’s facilities. The study harvested information about: i) the satisfaction of customers with LEGIONELLA detection systems available on the market; ii) the customer product evaluation; iii) Additional functionalities which could include the system; iv) Customer intention to buy the ULISENS system; v)Maximum price that they would pay to acquire the proposed system.
The main conclusions are the following:
- Our main strengths are related to our patented detection technology. Customers feel safe using a certified product. Furthermore, our quicker results and high detection capability are also part of our competitive edge.
- Customers and stakeholders indicate us that original design of the lab version must be revised, we need to improve the robustness in the commercial versions (mechanical and environmental resistance)
- Different product versions are necessary for each market niche (towers, hospitals, fountains…) because the needs of cooling tower sectors are different from hot water networks. We have to implement a modular design to adapt the system to each application.
- Taking into account the price of each laboratory test, customers think that an investment around 25.000€ in a system like ULISENS for cooling towers (Legiolab) is adequate.
Finally, it was carried out the COMMERCIAL ASSESSMENT AND ECONOMIC FEASIBILITY STUDY.
We think that our system has to be addressed to Cooling Towers, Hot water networks (hotels, public buildings, etc.), SPAs and laboratories .Therefore, our competitor benchmarking analysis has been focused on these niches. We have not found commercial devices that could be ULISENS direct competitors because automated systems are still in the development stage.
The prototypes we have found are the following:
A)POSEIDON PROJECT- H2020-ICT-2014-1 ( http://www.poseidonproject.eu/innovation/ ). The detection platform is implemented as a prototype in which water and air samples are sequentially concentrated, injected into a microfluidic system, and delivered to the SPR sensor for analysis. The system will be designed to allow for its future integration in water distribution and HVAC (heating, ventilation and air conditioning) for prevention of L. pneumophila outbreaks. The system is not finished.
B)GLOBAL-TEST (
http://www.rcasistemaselectricos.com(öffnet in neuem Fenster)) . We have found some press releases about the development of an automated system by RCA . They indicate that the system combines the latest chemical and telecommunications technologies and enables real time and remotely, to have all the information required by law for the proper maintenance facilities with risk of proliferation of the dreaded bacteria such as the cooling towers, evaporative condensers, humidification, ornamental fountains, sprinkler systems, fire water systems, cooling elements, etc. However we have not found any technical specification or product reference. However, this system is not addressed to direct determination of Legionella spp.
Therefore, at the present moment we have no competitors that offer a finished system for automated online analysis at owners risk facilities and we have technical competitive advantage because we have unique specifications that differentiate our product from our traditional competitors (Emlab, Safewater solutions…):
•1-4 analysis per hour (multipoint)
•Range of 10 analyses per batch.
•Adjustable sample volume (and Limit of Detection)
•Remote control of the device using APP: remote command to begin the analysis.
•Cloud data storage.
•Control over external device (pumps for biocide dosage, other, …)
•Validated and certified technique used as basis of the automated equipments
In addition, one of our most relevant strength is our commercialisation strategy. As explained before BIOTICA plans to exploit the ULISENS test consumables by means of own commercialisation. But the different physical equipment’s versions will be manufactured by allied enterprises that have sufficient scale economy for massive production. The product will be distributed using a prestigious network integrated by the main manufacturers of the facilities at risk (cooling towers, hot water networks…) combined with our global distributor network.
Finally we will have a complementary network of authorised partners for the customer service. BIOTICA will study the potential creation of a new company in our group for the global supply chain division, maintaining Biotica as technological partner and manufacturer of the reagents in order to maximize market opportunities, profits and, ultimately, shareholder value.
The final commercial agreement is near to be signed with all the involved agents, the final product price could be fixed around 25.000€ per expert system and BIOTICA will receive a royalty of 2.500€/system sold. The consumable set price would be fixed around 25€ and this set enables to carry out 10 tests.