Functional effects
o Faster diagnostics in postoperative monitoring.
Medical effects
o Shorten patients hospitalisation time after surgery.
o Reduce the number of serious complications that requires additional medication or surgery.
o Improve intensive care throughput, enabling shorter hospital queues and hospitalisation times.
Economic effects
o Save time spent on surveillance by health care professionals.
o Reduce each patients time in expensive intensive care.
o Shorten patients sick leave from work.
Environmental effects
o Reduce the spread of antibiotics and other pharmaceuticals used for treatment of post surgery inflammations.
The business effects in measurable terms that we aim to reach are:
o Four percent of the global colorectal cancer surgery market (15% in Scandinavia, 5% in Europe)
o A turnover of 1 M€ in year one after product launch, 3M€ (year two), 5 M€ (year three), 10 M€ year four, >20 M€ in year five, and >100 M€ within ten years.
o The profit in year two will be 5% of sales; year three it is 10% of sales, year four it is 20%, and year five 30% of sales. A significant part of the revenue is reinvested in R&D, marketing and sales during the first years of commercialisation.
o We aim for an annual R&D budget corresponding to 20% of sales in order to maintain a leading position and to exploit new applications (hearth, liver, kidney etc).