A direct confrontation with US competitors positions BulldozAIR as a software tool for construction and any energy based engineering project. BulldozAIR handles any image data streams (visible or infra-red camera images at construction and maintenance levels, with an API for FLIR infrared cameras validated with FLIR experts) and shares simply, in real time, the knowledge securing high quality field works using such annotated images. Images enhance daily each field player self-validation of the quality for the performed activities, thus increasing refurbishment productivity and quality. Demonstration activities of BulldozAIR are planned on real refurbishment projects in Austria, Finland, Germany and Spain, in order to show the product robustness and pricing strategy in a SaaS mode, and size the marketing investments needed to lead the European scene by 2020 complete A business plan from 2016 to 2021 shows fast growth of turnover even though a low profile scenario is taken as the base line to cover the co-funding of a Phase II funding of BLOCKBASE.