Being a rather new service of the Network, the initial challenge of INNOVIST proved to be the actual promotion of these two (EIMC and KAM) services. The project was communicated through conventional means (such as the e-newsletter of the Istanbul consortium), however, the first service package was initiated in the second half of 2015, which turned out to be a year of initiation. The team began providing the EIMC service to a total of 24 companies in 2015, 16 of which implemented (at least partially) their action plans. The number of SME Instrument beneficiaries in the Istanbul region remained at 5 for 2015 (3 Phase II and 2 Phase I), all 5 SMEs were appointed a coach (or coaches for Phase II beneficiaries).
The team focused their efforts more on the promotion of the project in 2016. A standalone website was launched, information days and workshops on innovation management were organized, and collaboration potential with public and private stakeholders were explored, such as coupling the EIMC service with the national mentorship programmes in order to signpost the SME to a relevant mentor, or reaching out to large enterprises / OEMs that want to improve their supplier ecosystem. The team thus increased the visibility of the project, and the number of new EIMC service cases reached 52 in 2016. However, since only 2 companies successfully obtained the SME Instrument award (both Phase I) in the region in 2016, the new KAM cases remained at 2.