Obiettivo A low carbon transition requires disruptive innovations to challenge prevailing technologies and practices. Many disruptive low carbon innovations have been adopted, but in small numbers. Examples include car sharing networks, car-free communities, and net zero energy buildings. To mitigate climate change, these and other innovations must diffuse or spread into the mass market. In the absence of strong policy incentives, social communication from adopters to non-adopters is the means by which innovations spread. But we do not understand how the different mechanisms of social influence work for disruptive low carbon innovations, and whether they can be harnessed to accelerate change.In this project, I aim to address this critical knowledge gap by asking: what role can social influence play in driving the diffusion of disruptive innovations as part of a low carbon transition? This project will open up a new scientific field on disruptive low carbon innovations using rigorous scientific methods applied to a wide range of novel data.Objective 1. To understand the attributes of disruptive low carbon innovations valued by actual and potential users.-> By using secondary data, structured elicitation exercises, and a large-scale cross-national survey, I will evaluate innovation attributes and their potential acceptability to mass market adopters.Objective 2. To assess the strength and mechanisms of social influence in the diffusion of disruptive low carbon innovations.-> By analysing social network structures, online activity, and the spatial distribution of early adopters, I will quantify the relative strength of social influence in diffusion processes.Objective 3. To test strategies and actions for using social influence to accelerate a low carbon transition.-> By modelling social influence effects in global climate mitigation models, I will test the effectiveness of long-term strategies and actionable policies for accelerating low carbon transitions. Campo scientifico engineering and technologyenvironmental engineeringenergy and fuelsrenewable energysocial sciencessocial geographytransportelectric vehiclessocial scienceseconomics and businessbusiness and managementinnovation managementsocial scienceseconomics and businesseconomicsmicroeconomicsengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringcontrol systemshome automation Programma(i) H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC) Main Programme Argomento(i) ERC-StG-2015 - ERC Starting Grant Invito a presentare proposte ERC-2015-STG Vedi altri progetti per questo bando Meccanismo di finanziamento ERC-STG - Starting Grant Istituzione ospitante UNIVERSITY OF EAST ANGLIA Contribution nette de l'UE € 1 198 136,00 Indirizzo EARLHAM ROAD NR4 7TJ Norwich Regno Unito Mostra sulla mappa Regione East of England East Anglia Norwich and East Norfolk Tipo di attività Higher or Secondary Education Establishments Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Partecipazione a programmi di R&I dell'UE Opens in new window Rete di collaborazione HORIZON Opens in new window Costo totale € 1 198 136,00 Beneficiari (1) Classifica in ordine alfabetico Classifica per Contributo netto dell'UE Espandi tutto Riduci tutto UNIVERSITY OF EAST ANGLIA Regno Unito Contribution nette de l'UE € 1 198 136,00 Indirizzo EARLHAM ROAD NR4 7TJ Norwich Mostra sulla mappa Regione East of England East Anglia Norwich and East Norfolk Tipo di attività Higher or Secondary Education Establishments Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Partecipazione a programmi di R&I dell'UE Opens in new window Rete di collaborazione HORIZON Opens in new window Costo totale € 1 198 136,00