Objective The current European market for audio branding services is lopsided, both in economic terms as well as in aspects of cultural identity. In the slipstream of big U.S. companies like McDonald's, North American providers have captured the European (and worldwide) market for instore music and have held a strong position ever since. Today the worldwide market is effectively monopolised by two 'big players' from the USA. At the same time European creative industries active in this area are pushed into a corner of the European as well as the worldwide market and for the most part serve only niche businesses.The ABC DJ project seeks to provide European creative agencies in the field of audio branding with sophisticated ICT supporting tools. As a result they will be able to offer branding services and products of such high quality that they can successfully compete with the current big players, independently of their respective size – be it a big agency, an SME or a one-man business. Secondly, European creators of music, (independent) labels as well as respective multipliers will be actively included into the audio branding value chains and enjoy support and novel schemes from the monetisation of their works as instore music. The pool of music effectively exploitable for branding agencies and brand clients will thus grow significantly. The high number of creative micro-businesses and SMEs is tailor-made for an approach where many audio branding agencies serve the (diverse) needs of many brands, as opposed to the current 'one-sound-fits-all' situation. Fields of science natural sciencescomputer and information sciencessoftwaresoftware applicationssystem softwareoperating systemsengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsignal processinghumanitiesartsperforming artsdramaturgyengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensors Keywords Audio Branding Sound Branding Music Information Retrieval Creative Agencies Advertisement In-Store Music Film Production Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme Topic(s) ICT-19-2015 - Technologies for creative industries, social media and convergence Call for proposal H2020-ICT-2015 See other projects for this call Funding Scheme RIA - Research and Innovation action Coordinator TECHNISCHE UNIVERSITAT BERLIN Net EU contribution € 697 900,00 Address STRASSE DES 17 JUNI 135 10623 Berlin Germany See on map Region Berlin Berlin Berlin Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 697 900,00 Participants (6) Sort alphabetically Sort by Net EU contribution Expand all Collapse all HEARDIS! GMBH Germany Net EU contribution € 819 215,00 Address CHRISTINENSTRASSE 22 10119 Berlin See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Berlin Berlin Berlin Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 819 215,00 INSTITUT DE RECHERCHE ET DE COORDINATION ACOUSTIQUE MUSIQUE - IRCAM France Net EU contribution € 666 325,00 Address RUE SAINT MERRI 31 75004 Paris See on map Region Ile-de-France Ile-de-France Paris Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 666 325,00 FINCONS SPA Italy Net EU contribution € 617 500,00 Address CORSO MAGENTA 56 20123 Milano Mi See on map Region Nord-Ovest Lombardia Milano Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 617 500,00 LOVEMONK SL Spain Net EU contribution € 206 450,00 Address CALLE LUNA 15 3 I 28004 Madrid See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Comunidad de Madrid Comunidad de Madrid Madrid Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 206 450,00 INTEGRAL Markt- und Meinungsforschungsges.m.b.H. Austria Net EU contribution € 298 135,00 Address Mohsgasse 1 1030 Wien See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Ostösterreich Wien Wien Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 298 135,00 FRATELLI PIACENZA S.P.A. Italy Net EU contribution € 183 125,00 Address REGIONE CISI 13814 Pollone See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Nord-Ovest Piemonte Biella Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 183 125,00