Objectif The current European market for audio branding services is lopsided, both in economic terms as well as in aspects of cultural identity. In the slipstream of big U.S. companies like McDonald's, North American providers have captured the European (and worldwide) market for instore music and have held a strong position ever since. Today the worldwide market is effectively monopolised by two 'big players' from the USA. At the same time European creative industries active in this area are pushed into a corner of the European as well as the worldwide market and for the most part serve only niche businesses.The ABC DJ project seeks to provide European creative agencies in the field of audio branding with sophisticated ICT supporting tools. As a result they will be able to offer branding services and products of such high quality that they can successfully compete with the current big players, independently of their respective size – be it a big agency, an SME or a one-man business. Secondly, European creators of music, (independent) labels as well as respective multipliers will be actively included into the audio branding value chains and enjoy support and novel schemes from the monetisation of their works as instore music. The pool of music effectively exploitable for branding agencies and brand clients will thus grow significantly. The high number of creative micro-businesses and SMEs is tailor-made for an approach where many audio branding agencies serve the (diverse) needs of many brands, as opposed to the current 'one-sound-fits-all' situation. Champ scientifique natural sciencescomputer and information sciencessoftwaresoftware applicationssystem softwareoperating systemsengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsignal processinghumanitiesartsperforming artsdramaturgyengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensors Mots‑clés Audio Branding Sound Branding Music Information Retrieval Creative Agencies Advertisement In-Store Music Film Production Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme Thème(s) ICT-19-2015 - Technologies for creative industries, social media and convergence Appel à propositions H2020-ICT-2015 Voir d’autres projets de cet appel Régime de financement RIA - Research and Innovation action Coordinateur TECHNISCHE UNIVERSITAT BERLIN Contribution nette de l'UE € 697 900,00 Adresse STRASSE DES 17 JUNI 135 10623 Berlin Allemagne Voir sur la carte Région Berlin Berlin Berlin Type d’activité Higher or Secondary Education Establishments Liens Contacter l’organisation Opens in new window Site web Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 697 900,00 Participants (6) Trier par ordre alphabétique Trier par contribution nette de l'UE Tout développer Tout réduire HEARDIS! GMBH Allemagne Contribution nette de l'UE € 819 215,00 Adresse CHRISTINENSTRASSE 22 10119 Berlin Voir sur la carte PME L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention. Oui Région Berlin Berlin Berlin Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Liens Contacter l’organisation Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 819 215,00 INSTITUT DE RECHERCHE ET DE COORDINATION ACOUSTIQUE MUSIQUE - IRCAM France Contribution nette de l'UE € 666 325,00 Adresse RUE SAINT MERRI 31 75004 Paris Voir sur la carte Région Ile-de-France Ile-de-France Paris Type d’activité Research Organisations Liens Contacter l’organisation Opens in new window Site web Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 666 325,00 FINCONS SPA Italie Contribution nette de l'UE € 617 500,00 Adresse CORSO MAGENTA 56 20123 Milano Mi Voir sur la carte Région Nord-Ovest Lombardia Milano Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Liens Contacter l’organisation Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 617 500,00 LOVEMONK SL Espagne Contribution nette de l'UE € 206 450,00 Adresse CALLE LUNA 15 3 I 28004 Madrid Voir sur la carte PME L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention. Oui Région Comunidad de Madrid Comunidad de Madrid Madrid Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Liens Contacter l’organisation Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 206 450,00 INTEGRAL Markt- und Meinungsforschungsges.m.b.H. Autriche Contribution nette de l'UE € 298 135,00 Adresse Mohsgasse 1 1030 Wien Voir sur la carte PME L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention. Oui Région Ostösterreich Wien Wien Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Liens Contacter l’organisation Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 298 135,00 FRATELLI PIACENZA S.P.A. Italie Contribution nette de l'UE € 183 125,00 Adresse REGIONE CISI 13814 Pollone Voir sur la carte PME L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention. Oui Région Nord-Ovest Piemonte Biella Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Liens Contacter l’organisation Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 183 125,00