Periodic Reporting for period 1 - YODA (YOurDigitalAgent: First fully automated tool for the optimisation of digital advertising for drastically increasing SMEs competitiveness and online promotion)
Berichtszeitraum: 2015-09-01 bis 2016-02-29
There are challenges to overcome that are particularly relevant to new entrants, such as increasing complexity, fraudulent traffic, multi-channel possibilities and other aspects that make extremely complex to optimise online marketing strategies without the specialised support from advertising agencies.
From the technical point of view JOT has defined in detail the necessary steps to develop the market-ready version of YODA. IP protection and FTO has been confirmed thanks to the grant of the patent that summarises “System and method for automating and managing online advertisements”. Patent was filled on 19/9/2014 and grant was confirmed on 28/07/2015. It is also worth mentioning that YODAs algorithm is protected as copyright and has been registered in the United States copyright office under the number 1-3281308751.