The Smooth Reader project by Sistemas OEE de Productividad Industrial S.L.L. was approved within the call for SME Instrument H2020, Topic NMP-25-2015: Accelerating the uptake of nanotechnologies, advanced materials or advanced manufacturing and processing technologies by SMEs, Call 2015-06-17.
The general objective of the Project was to design the business strategy, the business model, and both the intellectual property and marketing strategies of Sistemas OEE de Productividad Industrial S.L.L. (hereinafter SOEE). To achieve this, a business plan has been elaborated that allows for the commercial expansion of the company at an international level, basing this on its range of “Smooth Readers” products
The main objectives of the project were the following:
1. Market survey
2. Study of the global strategy for intellectual property
3. Development of the Business Model, and of the commercial, marketing, industrial and financial strategies for the project’s internationalization
4. Definition of the Business Plan