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Tiles: the first platform for shared entertainment

Obiettivo

The business model innovation described in this proposal addresses the new digital advertising sector within the larger creative industries. Advertising is essential to the success of the European digital market. Indeed, the wider digital ecosystem is fundamentally based on advertising, from media and content creators to search and email providers as well as social networks and apps.
Europe’s digital advertising market represents a young sector, which continues to out-perform the overall economy, with a growth rate in 2014 of 11.6% compared to a mere 0.4% increase in EU GDP. In 2014, digital advertising powered the European internet economy to the tune of € 30.7 billion.
New generations of consumers are using Internet, mobiles, digital media, etc., in ways that not only expand their range of creative experiences but also transform them from passive recipients of creative messages into active co-creators of creative content.
Thus, the business model proposed aims at exploiting the business opportunities deriving from tcreative industry market trends and drivers.
Mosaicoon proposes an inside out approach with the aim to create an ecosystem in which creatives and video makers as well as final users themselves should be an active part of the communication process of the Advertisers, allowing them to manage efficiently all the entire process of creation, distribution and monitoring of an online video campaign through one single dashboard.
The Company’s goal is the creation and market launch of a completely automatized system called Tiles by the end of 2017. The company’s value proposition aims at bringing Brands to produce content, distribute it and monitor the results for observing real users’ engagement. The platform allows campaign budget optimization and the assessment of actual returns on communication investments. Moreover, Tiles will contribute to co-create value not only for Advertisers but also for creatives, video makers and publishers.

Invito a presentare proposte

H2020-SMEInst-2014-2015

Vedi altri progetti per questo bando

Bando secondario

H2020-SMEINST-2-2015

Meccanismo di finanziamento

SME-2 - SME instrument phase 2

Coordinatore

MOSAICOON S.P.A.
Contribution nette de l'UE
€ 1 156 204,00
Indirizzo
ISOLA DELLE FEMMINE (PA) VIA NAZIONALE, 42
90040 PALERMO
Italia

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PMI

L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.

Regione
Isole Sicilia Palermo
Tipo di attività
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Collegamenti
Costo totale
€ 1 651 720,00