Museums nowadays raise new design problems that have been expanding from usability between user and technology, to the way in which digital systems are placed physically, socially and culturally within the overall
visitor experience. Second, the growing demand by “digital native” audiences for novel ways of engagement is leading to an adoption of creative practices within museums to envision effective responses that intertwine physical
and digital dimensions. Third, embracing a holistic mindset, museums have started to think in term of service-based experience considering the whole visitor experience as a run of different input.
The emerging design challenges are asking museums to develop new strategies. As result, design is entering into museum practices driven by Human-Centered Design approaches such as Design Thinking which are increasingly being considered driving forces for innovation and as a “strategic resource” to advance existing practices. these approaches promote highly collaborative, multidisciplinary working practices, where museum professionals are called to take active part on design activities in collaboration with specialists and stakeholders across teams and departments. This is changing internal social interactions and structures, introducing new tools, re-configuring workplaces, and affecting the organisations’ working practices. My research has shed light on this emerging practice.