SENCOGI® technology it will disrupt our three target markets and change the way people interact with their devices. This will be a tipping point comparable to the effect that touchscreen technology has had on users, where people will no longer accept not having the technology integrated in their mobile phones, cars or even their houses. European citizens, in addition to consumers in other markets, will certainly be willing to pay for a smartphone that combines gaze technology with voice and touch, enabling faster and more natural user interfaces for devices. Seven EU countries boast a total of 196.6M smartphone users and this figure is set to exceed 300M users in 2018. Safety and protecting lives is of utmost importance to all road users, there are clear advantages for everyone from applications which, for example, will prevent drivers from using their mobile phones for texting and reading while driving. The market for semiautonomous and autonomous cars will reach US$2.4 trillion by 2020. In this case, gaze technology will be needed to determine when control of the car can be returned safely to the driver. Similarly, people will be very keen on having, and paying for, home appliances and devices that can be commanded from a distance by the user’s gaze. The IoT market will add US$ 1.7 trillion in value to the global economy in 2019.
COGISEN’s software is a B2B technical solution. The benefits are mainly related to the technical features of the underlying platform that make our solution very attractive to our potential customers. These technological factors, when compared with the existing technologies, are our strongest selling points. They can be summarized as follows: 1. SENCOGI® general selling point: a software-only solution with no extra hardware needed, using the existing commercial camera already installed on a device. This requires only a minimal power draw and provides high speed processing; 2. Mobile-related selling point: it works in full mobility conditions with different types of light, recognizing all types of eyes and faces; 3. Automotive-related selling point: no need for an array of cameras and/or stereo vision infra-red system, instead it works with only one camera installed even off-centre; 4. IoT-related selling point: recognition and gaze-tracking at a distance of over 5 metres from the camera device; The potential customers with whom COGISEN will establish partnerships will bring our gaze-tracking solution to the market; end users will benefit from an amazing added value feature at an almost imperceptible difference in price.
