PRODUTECH S.r.l. is an Italian company, specialized in metal sheet working machines, that counts on more than 20 years’ experience in innovative production machines, including key metal processes such as punching and fibre laser cutting technologies. Our products constantly evolve in line with continuous R&D efforts: their high innovation degree, allows PRODUTECH to be a notable actor on the global market of metal working machines, accounting for 166 customers in Europe and 22 customers outside the EU.
Industrial activities are responsible for more than one fourth of the total energy consumption in Europe. In particular, the metallurgical industry is responsible for about 20% of such energy expenditure, summing up to about 51Mtoe per year. In this context, metal forming machines are used in a wide range of discrete production areas, including white goods, steel furniture, lighting and electrical equipment, construction, automotive, agriculture, air-conditioning and insulation, road signs and a lot more.
At moment, no solutions are available in the market offering a complete integration of the metal forming process, including electric punching, fibre laser cutting and direct coil feeding. The integration of these three technologies (laser, punching, coil feeding) represents the key factor enabling the resource efficiency offered by EffiCOIL. With this project, PRODUTECH aims to launch to market a new machine for metal coil working, combining the flexibility of coil metal punching – process already patented by PRODUTECH - with the precision and speed of the coil fibre laser cutting - first brought to market by PRODUTECH.
The objectives of the study were achieved through a technical, commercial and financial evaluation, where key issues related to IP, technical challenges, market opportunity, business strategy, risks assessment, financial simulations, were approached.