The work performed over the entire project was articulated into 8 key tasks including: a market study, a geographical analysis, optimization of the product, a distribution plan, assessment of risks and barriers, an overview of the proposed manufacturing process, an assessment of the economic viability of the project and continued work and research into regulatory and IP licensing issues. As a result of the Phase 1 project, the company was able to substantially improve the proposed plan and adapt its strategy for the future to a more thought-out scenario. The project’s goals and objectives are now much more focused and a number of key details have been narrowed down.