Awareness campaign:
o Conception, realisation and display of promotional material: posters (displayed in the premises of all Partner Organisations), foam scenes, programmes (displayed at the entrance during the event), promotional give away (such as coloring pencils, notebooks, earphones, pens, toys, mugs, rulers, bags, keyrings, T-shirts for the organising staff and more);
o Publication of over 60 articles in both local newspapers and magazines;
o Airing of TV and radio promotional spots through national radio and TV channels (CyBC and Love FM);
o Radio coverage (Live link radio) of the event through Love FM channel;
o Public advertising (billboards and roll-ups complying with EU requirements) in the event reception area;
o Setting up, constant updating and maintenance of project website;
o Two TV interviews (CyBC and MEGA Channel0 and one radio interview (CyBC) broadcasted nationally
o Publication of posts and banners on partners' websites and blogs (info about the event);
o Publication of posts and banners on the two major nationwide electronic newspapers, namely Philenews and Sigmalive;
o Publication of posts about the event in RPF’s bi-weekly e-newsletter, for one month prior to the event;
o Setting up, constant updating and maintenance of social network profiles, namely Facebook
https://www.facebook.com/researchersnightcyprus/(si apre in una nuova finestra) including Facebook event page
https://www.facebook.com/events/1807596546145178/(si apre in una nuova finestra) and Twitter @CY_Res_Night;
o 1.872 likes on Facebook page, 1.887 Followers;
o 31.522 total event reach (Event page), 1.177 responses, 2,400 views;
o 40 followers on Twitter.
o Estimated at least 425.000 people made aware of the European Researchers' Night and its objectives (half of Cyprus population).
Activities during the Night
Offer of the activities as planned in the Annex I Part B to the grant agreement, namely:
o Central theme: cultural heritage research with other sectors also represented to ensure multidisciplinarity and interdisciplinarity;
o Balanced mix of 66 activities combining entertainment and science (edutainment), and addressing the public at large in all its components;
o Activities organised mainly around the different aspects of Cultural Heritage (tangible, intangible and digital forms), along with research in other, non-directly related fields, (described in the programme displayed to visitor at the entrance).
o Most of the activities took place indoors, due to extreme weather conditions, except for the European Corner, the Cocktail, the Meet & Greet and the “Astronomical Observation”, despite plans to also hold outside the Impact Assessment, the Treasure Hunt, the S-Factor competition, the Science Theatre and the Award Ceremony;
o Active involvement of all major stakeholders in the Cypriot Research and Innovation System with a strengthened participation from SMEs;
o Active involvement of over 33 institutions participating;
o Active involvement of 430 researchers from all the main research organisations of Cyprus, all scientific disciplines and all stages of the career path, of whom:
o 19 having benefited from SMC schemes;
o 38 having benefitted from another EU support( FP7, HORIZON 2020);
o Additional involvement of at least 60 more volunteers from the Research Promotion Foundation and other partner organisations;
o Estimated 8.000 visitors having taken part in the activities offered.
