Overview of the results
2016:
o Conception, production and display of promotional material;
o Publication of press releases (3 at national level, 21 at local levels);
o Public advertising through posters hung (650) all throughout Finland, in schools and public places;
o Publication of 31 articles in national publications (newspapers, magazines), such as in Helsingin Sanomat which has 324 451 readers per issue, Suomen Kuvalehti with 324 000 readers per issue and Tieteessä tapahtuu -magazine which has 6500 readers per issue;
o Publication of advertisements in regional/local newspapers;
o Airing of report ion the events by Finnish Broadcasting Company YLE in the national morning TV-programme and YLE Oulu on local TV news;
o Airing of promotional spots on some local radios;
o Setting-up, constant updating and maintenance of project website, including a website article presenting a special programme addressing schoolteachers;
o Conception and production of numerous videos, photos and articles;
o Publication of announcements through newsletters;
o Links with other popular and institutional websites, and posts on such websites;
o Blogs, posts, posts on universities websites, event calendars
o 12 907 visitors on the website during the months September/October only;
o Setting-up, constant updating and maintenance of social networks profiles:
o Facebook: having attracted mostly people aged 25–34 (26 %), followed by as 35–44 year old (23%) and 45–54 (14 %), majority of female, mostly from the biggest cities involved in the project, having reached thousands of people, 13.907 unique visitors, 108 posts reaching 106.224 people, 1.138 likes prior to the event, and 1.228 afterwards, 9 Facebook events with 4.103 people interested and 1.146 participating;
o Twitter: 342 followers prior to the vent and 374 afterwards, 437 tweets up to 12 October, 178 tweets from organisers, with 674 likes and 502 retweets;
o Instagram: 44 followers prior to the event and 58 afterwards, 35 posts at national level, 69 posts by local organisers with 1.792 likes and 3 reposts, sharing of 15 videos with 2.733 views
o Publication of 31 articles in 15 different off line newspapers around Finland, such as Uutistamo and Tiedetuubi;
o About 800 000 – 1 million people made aware of the European Researchers 'night and its objectives.
2017
o Revamping and constant updating of project website
o Revamping and constant updating of social network profiles
o Facebook:
Reach of people of different ages, mostly people aged 25–34 and 35–44 (both 18 %) by Facebook post, followed by people aged 45–54 (12 %), of which 68 % were female;
7.977 people reached, 88 reactions and 278 clicks;
o Twitter:
68 % women and 32 % men, most followers aged 25-34;
