Awareness campaign
o Conception, production & display of promotional material: brochures, posters of various formats, postcards, displayed in shops & public venues in City centre, including the Collection Museum, the User Gallery and Lincoln Castle, as well as during the events;
o Publication of press releases sent to local newspapers, journals and broadcast media stations such as the Lincolnshire Echo, The Lincolnite, BBC Radio Lincolnshire, Lincs FM, Siren FM, Lincoln City Radio, BBC Look North, ITV Calendar, The Bailgate Independent, Business Link, Lincolnshire Pride, Lincolnshire in Focus, the Grimsby Telegraph, Cleethorpes Chronicle, Scunthorpe Telegraph, Newark Advertiser, Nottingham Post, Boston Target, Sleaford Standard, BBC Radio Humberside;
o "Save the date" announcement to schools across the county (June 2016, March 2017);
o Provision of information during routine visits to schools;
o Interviews of the coordinator Carenza LEWIS on BBC Radio Lincolnshire on 17/6/2017 (lunchtime show), as well as 3 times in September , including interviews post-events in October 2016;
o Special LiGHTS website (titles of activities, venue, details of programme, booking facilities);
o Promotion on several popular websites such as Visit Lincoln; Lincolnite; Lincolnshire Echo; The List; Skiddle; Where Can We Go?; This is Newark;
o Mailing of PDF format of promotional brochure to the schools (also available from website);
o General mailing to schools (September 2016, March, May and June 2017);
o Promotion on social networks: Facebook, Twitter, Instagram, Snapchat
Activities during the Night
o Offer of the activities as planned in the Anne I Part B to the Grant Agreement, namely:
o Common theme: "Research for everyone" ;.
o Interactive stands, displays, demonstrations, experiments, surveys, hands-on activities, lectures, quizzes, games, performances, theatre, screenings, tours, and lab visits;
o Active involvement of over 50 researchers, amongst whom:
o 3 having benefitted from MSC schemes;
o 12 having benefitted from another EU support (FP 7/HORIZON 2020);
o About 2.000 visitors having taken part in the activities offered.
Results achieved for WP1 and WP2 as in the report attached.
Dissemination/communication
o LiGHTS Website - 2.700 unique visitors, 9.653 page views, 2,58 average page views per visit;
o Twitter - 47.622 impressions (March – Sept), 582 profile visits, 166 mentions, 69 Followers;
Facebook - 46.463 people reached of which 37.452 were reached by paid-for posts, 71 people ‘Liked’ the page;
Print and online coverage
o The Lincolnite online campaign which ran from 18th September to 1st October generated 785,554 impressions and 483 link clicks;
o 17 other pieces of print and online coverage with 311,597 total circulation reached approximately 1,090,589 people;
Radio coverage
The BBC Radio Lincolnshire coverage of 180 minute outside broadcast + news bulletin coverage reached c. 99.000 weekly listeners;
Print advertising
Total circulation of magazines used: 26.650 (10.000: Bailgate Independent; 5.100: Heathcliff View; 6.300: Hykeham Gazette; 5.250: Sheepwash Times. 79.950 total readership;
Summary
o The total reach of the PR campaign was estimated by Lava PR at 2,154,001 people.
