Job-related expertise and knowledge are essential in any profession. However, over the last twenty to thirty years, it has been recognised that perhaps Soft Skills (SS) may ultimately be more important to an individual’s job performance. The problem for employers is that, while selecting staff, it is impossible to determine whether candidates possess the emotional skills needed for the position. Job interviews and resumes are not enough. Employers often end up selecting a highly capable candidate with vast knowledge and experience, who then does not perform as expected. Candidates often lack the necessary emotional intelligence to successfully perform the required tasks. Predominantly, communication skills are missing, but additional knowledge in business or project management also ranks highly on the list of missing skills desirable for employees. This reduces the productivity of the company and economy at large.
• Low employability among candidates that need help to develop their Soft Skills and boost their Emotional Quotient.
• Unemployment, specially in in the public sector by contacting governmental entities to get them involved in the project and get public institutions to use our app.
• Offering a sustainable service, the company cuts cost and it is a “green” solution: no paper, no travel
• HR management uneffectiveness for companies with employees that need help to develop themselves and improve those SS they lack.
To create both employment and a better prepared workforce, thus boosting the market, labour productivity and enhancing competitiveness. This is of high relevance for the European economy and society, given that one of the European Commission's top priorities is to get Europe growing again and to increase the number of high quality jobs.
This are the reason because Playforapply is seeking to take to the market Appytalent application that will offer an innovative solution for companies in three aspects of their HR processes: a) assessing employees' emotional skills, b) training staff on the emotional skills they need to improve and c) recruitment.
To achieve these objectives, Playforapply carried out an in-depth market study to decide how to proceed, in particular to consider the specific business model that will optimize the service, with particular consideration given to the new module.
